F&B MARKETING MANAGER /F&Bマーケティングマネージャー

ANAインターコンチネンタルホテル東京では、F&B Marketing Managerを募集しております。

本ポジションでは、ホテル内のレストランおよびバーにおけるマーケティング戦略の立案・実行を通じて、売上および収益の最大化を担っていただきます。

デジタルチャネルから従来型の販促施策まで幅広く管理・最適化を行い、既存チャネルの強化や新たな販売機会の創出を推進していただきます。また、ホテルのマーケティング・コミュニケーションチームやF&Bチームと密接に連携しながら、魅力的なプロモーションやキャンペーンを企画・展開し、ホテルの飲食施設のブランド価値向上に貢献していただくポジションです。

【主な業務内容】

■ F&Bマーケティング戦略の企画・推進

・料飲部門、調理部門、レベニューチーム、マーケティングチームと連携し、年間およびシーズンごとのF&Bマーケティング戦略・キャンペーンカレンダーを策定する

■ 関係部署との連携・調整

・料飲部門とマーケティング＆コミュニケーション部門の橋渡し役として、マーケティング施策が事業目標および収益目標と整合するよう推進する

■ F&Bマーケティングミーティングの運営

・定期的なF&Bマーケティングミーティングの企画・運営

・アジェンダ作成、施策進捗の共有、フォローアップアクションの管理

■ CRM・販促施策の実施

・料飲部門の責任者およびレベニューチームと連携し、社内データベースやTableCheckを活用したメールマーケティング（eDM）を企画・配信

・予約獲得および売上最大化に向けた販促施策の実施

■ コンテンツ制作・撮影サポート

・ブランドマーケティングチームが実施するレストラン・バーの撮影をサポート

・店舗オペレーションとの調整

・ムードボードの作成、メニュー演出の提案、スタイリングディレクションなど、F&B視点からクリエイティブ制作に携わる

【必須スキル・経験】

・優れたコミュニケーション能力および文章作成能力

・プロジェクトマネジメント能力および高い業務遂行力

・SNS、Webサイト、デジタル広告など、オンラインマーケティングに関する知識

・ビジネスおよび収益目標を理解し、それに基づいて施策を企画・実行できる商業的視点

・主体性を持って行動し、課題解決に前向きに取り組める方

・新しいアイデアを生み出し、魅力的なコンテンツを企画・制作できる創造力

・ビジネスレベルの日本力・英語力

月給 40万円以上 ※経験により優遇

■社会保険完備

■３か月の試用期間あり

■交通費全額支給

■業績賞与有り

■昇給年一回

＜年間休日118日＞

■月9日-11日

■有給休暇初年度10日

■慶弔休暇

■産休・育休

■病気休暇年6日付与

DUTIES AND RESPONSIBILITIE

FINANCIAL RETURNS

• Drive promotions to increase customer covers, enhance brand exposure, and maximise revenue.
• Utilise social, digital, and PR channels to maximize the exposure of all F&B outlets and support revenue-driving promotional activities.

GENERAL

• Develop annual and seasonal F&B marketing strategies and campaign calendars in collaboration

with F&B Operations, Culinary, Revenue, and Marketing teams.

• Act as a key liaison between the Food & Beverage division and the Marketing & Communications team, ensuring alignment of marketing activities with business priorities and revenue objectives.
• Prepare, coordinate and facilitate regular F&B Marketing Meetings, including agenda preparation, activity updates and follow-up actions.
• Coordinate regular eDM distribution through internal databases and TableCheck platforms in collaboration with F&B senior leadership and the revenue team to drive reservations and maximize revenue opportunities for targeted business periods and promotional activities.
• Support F&B photo shootings led by the Brand Marketing team by coordinating outlet operations and providing F&B-focused creative input such as mood boards, menu presentation ideas and styling direction.

DISTRIBUTION & ONLINE CHANNELS

• Constantly research new developing channels and review potential business opportunities.
• Develop and review content and photography assets from a marketing perspective in collaboration with relevant teams to support F&B promotions and online visibility.
• Monitor competitor activities, market trends, and promotional campaigns on a regular basis, and support the review of marketing and distribution channel performance.
• Develops special sales calendars for time sales and special sales activities in coordination with F&B Revenue to increase online activities during low business periods.
• Participate in regular meetings with third-party bookings, distribution, and platform partners.

SOCIAL MEDIA & CONTENT

• Coordinate with the social media team to promote F&B offerings through local market-focused

content and campaigns.

• Collaborate with the Digital Marketing team to develop monthly social media activity calendars and

seasonal promotional content.

• Provide F&B-focused creative input including menu highlights, storytelling angles and promotional ideas to enhance engagement and drive covers.
• Support social media video shootings and content creation in coordination with the Digital Marketing team and external agency / creators.

WEBSITE & DIRECT BOOKINGS

• Works with team and in cooperation with DOFB, to ensure direct booking offerings, changes pricing and offering according to promotional plans are updated within a timely manner.
• Review and maintain the accuracy of content, promotional offers, and booking information on direct booking platforms, including TableCheck.
• Identify and develop strategic collaborations and partnership opportunities that enhance brand awareness, attract new audiences and drive revenue opportunities for F&B outlets.
• Collaborates with DOFB to assist promotions with key partners / vendors (i.e Brochures, Flyer, Websites etc.)

PARTNERSHIP MARKETING

COMMERCIAL PERFORMANCE

• Work closely with F&B Revenue and leadership teams to monitor outlet performance, reservations, covers and campaign effectiveness, identifying opportunities to drive revenue and customer acquisition.
• Analyse campaign performance, guest feedback and market trends, and provide recommendations to support future marketing initiatives and business growth.

During the work process this list is subject to adjustments.

Qualifications And Requirements

Required Skills:

• Business-level proficiency in both Japanese and English
• Good communications and writing skills.
• Strong project management and organizational skills.
• Knowledge of online, social media, and digital marketing channels
• Commercial awareness with the ability to understand business and revenue objectives.
• Self-motivated, proactive and solutions-oriented.
• Creative thinking and content development capabilities.
• Experience in hospitality, restaurant, lifestyle, or luxury brand marketing.
• Familiarity with CRM platforms, reservation systems, and digital marketing analytics.
• Understanding of revenue management principles and commercial planning.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.