Marketing Manager

Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 8000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.

Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.

Our Japan team loves the flexibility of our working arrangement — whether it’s at our coworking space or one of our properties. There’s always the perfect spot to get inspired, stay focused, and enjoy a refreshing change of scenery.

With this setup, boredom or feeling stuck in your routine is a thing of the past!

Come enjoy the journey with us and become a Cove Superstar!

Job Title: Marketing Manager

Job-Type: Full-time with probationary period

Reports To: Business Operations Manager

Location: Japan

What You’ll Be Doing

• Work closely with directors on developing the overall Japan marketing strategy to continuously drive performance
• Own the brand strategy driving distinctiveness and impact and ensuring consistency across all touchpoints
• Deploy innovative and cost-efficient marketing activations that allow us to punch above our weight as a start-up
• Oversee and develop consumer interactions to ensure we are delivering a stellar customer experience across all touchpoints
• Lead the planning and execution across all marketing channels including digital/performance marketing, content and social media, offline marketing and events, third party listing platforms, partnerships, PR (corporate and consumer)
• Deep-dive into campaign analytics (via Google Analytics, native ad platforms, and internal BI tools) to transform raw data into actionable insights that improve ROAS and lower CAC
• Deliver regular performance reports to management
• Own the end-to-end strategy and execution of paid search channels, specifically driving growth through high-performing SEM and Google Performance Max (PMAX) campaigns.
• Work with the tech team to improve website and customer portals
• Hone and develop all marketing processes and practices to increase team effectiveness

What Makes You a Great Fit

• An undergraduate degree in any field (business-related is a bonus)
• Strong academic and professional track record
• Minimum of 5 years’ experience in Marketing (both online and offline)
• Experience working in a start-up / high growth company
• Experience managing a reasonably sized budget
• Experience in social media, influencer, content marketing and storytelling

Core Skills/Competencies

• Excellent spoken and written English
• Strategic thinking
• Self-motivated and takes responsibility
• Analytically minded
• High drive for results
• Ability to be flexible deal with ambiguity
• Creativity
• Attention to detail
• Visual design acumen