Field Marketing Manager

KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.

Group/Division

The KLA Services team headquartered in Milpitas, CA is our service organization that consists of Service Sales and Marketing, Spares Supply Chain management, Field Operations, Engineering, Product Training, and Technical Support. The KLA Services organization partners with our field teams and customers in all business sectors to maintain the high performance and productivity of our products through a flexible portfolio of services. Our comprehensive services include: proactive management of tools to identify and improve performance; expertise in optics, image processing and motion control with worldwide service engineers, 24/7 technical support teams and knowledge management systems; and an extensive parts network to ensure worldwide availability of parts.

Job Description/Preferred Qualifications

The GSS Field Marketing position will focus on a region or a specific customer. Our field marketing team will work closely with the General Managers, Account Managers, Technical Engagement / Apps and Service teams in the following areas to achieve the following service business goals:

• Understand the customers' environment and develop insights into the customers business objectives, growth strategy and technical and operational challenges they face in their semiconductor fabrication operations.
• Track service business key performance indicators (KPIs) within the regions by product and by customer such as service contract average selling price (ASP), market share (MS) and gross margins (GM) and develop plans to achieve or exceed the target KPIs.
• Conduct service forums with the account teams and customers to ensure customers understand the complexity of KLA products and the value of service contracts with respect to the tool availability targets, tool performance specification and other attributes of the service contract offerings.
• Drive the penetration, share and adoption of service initiatives (Analytics, A@P, Enhancements, CIPs) by collaborating with the account teams and service sales to develop customer value message and ROI for the enhancements use cases. Work with Product Marketing to execute market validation surveys for the product enhancement roadmap.
• Drive customer experience improvement programs through specific customer engagements to ensure that service execution achieves the target tool availability, tool performance, spares delivery and customer engineering response times committed in the service contract offerings.
• Develop proactive customer communication strategies to inform the customer of risks to service execution and where appropriate, plans to address the risks such as mitigation or resolution of those risks.

• Bachelors degree with 8 years related experience or a master degree and 6 years related experience or a PHD and 3 years related experience or equivalent experience
• Ideal candidate must be self-motivated, driven by self-leadership and discipline to achieve results measured in the KPI's of the service business (Examples: revenue, ASP, market share and gross margin targets)
• Ability to build and grow great relationships with internal stakeholders (division general managers, regional general managers, division product marketing counter parts and regional field service directors) and customers within the specified region
• Knowledge of KLAs products is highly desirable especially in the applications and service operations space
• Must have excellent verbal and written communication skills - especially with MS PPT
• Must have strong data analytics skills including ROI modeling, pricing models, gross margin modeling in excel
• Knowledge of semi-conductor process, fab operations or equipment business is a plus
• Ability to travel is domestic and internationally up to 25% of the time.

KLA is proud to be an equal opportunity employer

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