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Haleon Linkedin · Posted 1mo ago

Brand Manager

Taipei

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Indexed description

We are looking for potential talent for Assistant Brand Manager/Brand Manager.

This role will drive long-term and short term brand/portfolio growth and own P&L via insights-based strategy planning and strong leadership.


Role Responsibilities

  • Develop, adapt, and refine strategic direction for brand and portfolios, grounded in consumer insights.
  • Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of consumer centric cross-functional teams.
  • Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items.
  • Manage brand equity through successful deployment and localization of global toolkits.
  • Drive innovation strategy through flawless execution of innovation vision board.
  • Manage agency and cross-functional relationships at both local and above-the-market levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix.
  • Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs.
  • Lead the brand growth in channels by successful go-to-market plan with trade marketing partners.
  • Lead brand sales delivery via CCC cycle.


Candidate with less experience will be considered as Assistant Brand Manager


Basic Qualifications:

  • Experience in leading people in both project-based and day-to-day situations.
  • 5 or more years of brand marketing experience in Personal Care Products marketing.
  • Experience delivering insights-based consumer communications and brand share growth.
  • Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization.


Preferred Qualifications:

  • Strong financial capabilities and business acumen.
  • Experience working in a fast paced, entrepreneurial environment.
  • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands.


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