KFC Marketing Assistant Brand Manager

Job Responsibilities:

Position Purpose:

Lead marketing initiatives to drive brand growth, strengthen brand equity, and deliver business objectives. The role is responsible for managing end-to-end marketing projects, from strategy development to execution, while collaborating closely with cross-functional teams and agency partners.

Key Responsibilities:

-Product Management

-Develop and execute annual marketing plans aligned with business objectives

-Lead new product launches and limited-time offer campaigns from concept development to market execution

-Manage product portfolio performance and identify growth opportunities

-Monitor market trends, consumer insights, and competitive activities

-Campaign Planning & Execution

-Lead integrated marketing campaigns across paid and owned channels

-Collaborate with creative, media, PR, CRM, and digital agencies to ensure effective campaign delivery

-Ensure projects are delivered on time and within budget

-Business Performance Management

-Analyze sales performance, consumer behavior, and campaign effectiveness

-Develop post-campaign evaluations and recommend optimization actions

-Support forecasting and business planning processes

-Drive initiatives to achieve sales and profitability targets

-Cross-functional Leadership

-Partner with Operations, Supply Chain, Finance, R&D, CRM, Digital, and other stakeholders to ensure successful project execution

-Coordinate project timelines and manage potential risks proactively

-Build alignment across teams and drive accountability

Requirements:

Required:

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of marketing experience
• Experience in FMCG, QSR, Retail, Food & Beverage, advertising agencies, media agencies, or related industries.
• Proven experience managing product launches and integrated marketing campaigns
• Strong analytical and problem-solving skills
• Excellent project management and stakeholder management capabilities
• Strong communication and presentation skills
• Fluent in English and Mandarin

Competencies:

• Learning Agility
• Consumer-Centric Mindset
• Ownership & Accountability
• Project Management Excellence