User Growth Ops Manager

Who we are

Keeta is the international subsidiary of Meituan, a global giant in the delivery sector, and we’re on a bold mission: to revolutionize food and consumer goods delivery around the world. Our motto is simple yet powerful: “We help people eat better, live better.”

With innovation and technology at our core, Keeta is expanding rapidly — with over 1,000 employees worldwide — and you can be part of this global journey.

About the Team

Our User Operations team is the engine behind how we attract and keep customers engaged with our food delivery platform in Brazil. We design and run campaigns across the full user lifecycle - from bringing in new users to retaining and re-engaging existing ones through different channels. You'll translate data insights and local market knowledge into campaigns that actually move the needle on growth, retention, and lifetime value, all in close partnership with other teams. Strong analytical skills are a must: you'll own campaign reporting, evaluate performance KPIs, and continuously optimize based on what the data tells you.

Key Responsibilities

1. Deeply understand emerging traffic and new approaches, explore effective new user acquisition channels and strategies with continuous optimization to reach target users; Design and optimize end-to-end growth funnels: from new user registration to habit formation; Design and execute user retention strategies across the full lifecycle: active users, at-risk users, and churned users.

2. Manage new user incentive programs and subsidy plans (coupons, referral campaigns, first-order promos, consumption habits, gamification strategies), balancing growth efficiency and ROI., and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users.

3. Design and execute user retention strategies across the full lifecycle: active users, at-risk users, and churned users; Develop user segmentation and tagging systems; design targeted retention campaigns by cohort, order frequency, and behavioral signals.

4. Plan and manage both online and offline user acquisition/retention campaigns;

5. Analyze user behavior data to understand user needs and behaviors, providing user data analysis dashboard to keep track of key metrics and identify user growth opportunities, formulating corresponding user growth plans, and run A/B tests on growth initiatives.

6. Collaborate with the merchant, product, and others teams to align resources and promote project implementation.

7. Localize growth strategies for the Brazilian market, incorporating knowledge of local consumer behavior, culture, and competitive landscape.

Job Requirements

1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (e-commerce, O2O, Food Delivery and others).

2. Well-versed in growth hacking techniques, with hands-on experience in customer retention, campaigns, UX, and subsidy plans.

3. Proficient in data analysis tools and able to perform attribution analysis using data.

4. Highly attuned to user psychology, skilled at motivating behavior change through incentive design.

5. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.

6. Fluent English (written and verbal) for cross-border collaboration.