CRM Manager, VOYO

About us

bTV Media Group is a leading source of information on the Bulgarian market with a high level of trust among viewers. As part of the Central European Media Enterprises family, owned by the international company PPF Group, we reach millions through television, radio, and digital channels. We stand for innovation, creativity, and excellence while also committing to meaningful social causes and civic initiatives.

VOYO is bTV Media Group's subscription video-on-demand platform and a key pillar of our digital growth strategy. At the intersection of content, technology, and customer experience, VOYO is helping redefine how audiences engage with premium entertainment. As streaming continues to transform the media landscape, VOYO plays a central role in creating innovative viewing experiences and driving long-term subscriber growth and loyalty.

At bTV, you’re part of what matters.

The role

We’re looking for a CRM Manager to join VOYO and take ownership of the end-to-end CRM function — from planning and building campaigns to delivery, reporting, optimisation, and continuous improvement. The role is hands-on and highly impactful, with a strong focus on subscriber engagement, retention, churn reduction, and customer lifecycle communication.

In this role, you will work closely with local stakeholders and the wider CME Group to build and optimise CRM journeys, manage campaign planning, use data to improve performance, and help shape how VOYO communicates with its subscribers.

What You’ll Do:

• Own the design, build, delivery, and optimisation of automated lifecycle CRM journeys in Bloomreach, covering the full subscriber lifecycle.
• Plan and deliver the monthly CRM programme, including the CRM calendar, audience segmentation, priority content, live sport campaigns, creative briefs, QA, and campaign scheduling.
• Build, troubleshoot, and optimise omnichannel CRM campaigns and customer journeys in Bloomreach.
• Monitor campaign performance using Power BI and Bloomreach, and translate insights into future campaign improvements.
• Run A/B tests and control groups to understand what works and identify opportunities to improve engagement, retention, and churn.
• Proactively manage CRM roadmaps, campaign priorities, and planning processes, becoming the recognised owner of CRM within VOYO.

What You Bring:

• Expert hands-on experience with Bloomreach Engagement, including the ability to independently build, troubleshoot, and optimise CRM campaigns and journeys.
• Proven end-to-end lifecycle CRM experience — from planning and design to execution, optimisation, and performance improvement.
• Strong commercial and analytical mindset, with curiosity for performance data and the ability to turn numbers into clear actions.
• Good understanding of customer data, triggers, testing groups, segmentation, and campaign performance measurement.
• Proactive ownership style, with the ability to manage CRM roadmaps, campaign calendars, priorities, and stakeholder expectations.
• Fluent Bulgarian and strong English, with the ability to collaborate effectively with local stakeholders and the wider CME Group.
• Experience in subscription, streaming, behavioural segmentation, or content-based CRM would be considered an advantage.

What We Offer

• The opportunity to shape and own the CRM programme for VOYO — one of bTV Media Group’s key digital growth areas.
• Work on impactful projects that reach and matter to people.
• Be part of a dynamic and collaborative team culture.
• Food vouchers, private medical insurance, and additional retirement benefits.
• Special deals and exclusive discounts.
• Central office location.

Why join VOYO?

CRM is one of the most important growth levers within VOYO. This role gives you the opportunity to own an entire CRM programme and shape how thousands of customer interactions are planned, delivered, measured, and improved.

If you enjoy combining technology, data, content, and creativity to improve customer experience and business performance, we’d like to hear from you.

Please note

We truly value every application, but only candidates shortlisted for the next stage will be contacted.

Equal opportunities

bTV Media Group is committed to equal opportunities and a respectful workplace. We welcome applications from all qualified candidates and make employment decisions based on skills, experience, and role requirements.