Marketing Platforms & Communication Tools Specialist

This role sits at the intersection of commercial marketing, communication, and digital technology, driving the adoption and continuous evolution of the internal and external platforms and tools that enable global teams to work more effectively. From catalogue and price list creation to brand management, employee collaboration and communication platforms, customer insights, and the global merchandise shop, you will own a portfolio of business-critical marketing and communication tools that support commercial excellence across all markets.

Working across the Global Communication and Digital Platforms & Tools teams, you will combine strategic thinking with hands-on product ownership. Beyond day-to-day administration, you will shape how these tools evolve, improve user experience and adoption, streamline processes, and ensure they continue to deliver value to the business.

What You Will Do

• Own the product roadmap for Pagination.com — drive the strategic evolution of the catalogue and price list creation platform by managing a transparent backlog, prioritizing features with stakeholders, and establishing global templates.
• Manage and evolve the Unily intranet platform— shape the digital workplace by curating content architecture, enabling new collaboration features, and turning the intranet into a tool people continuously want to use.
• Manage internal communication platforms, mostly based on Microsoft solutions. These include, among others, Viva Engage, Stream (on SharePoint), and others.
• Govern QR code and link campaigns via Bitly — build a scalable framework for creating, tracking, and retiring QR codes and short links across global marketing campaigns and print collateral.
• Operate and grow the survey & analytics stack (Hotjar & Qualtrics) — design and maintain the global survey ecosystem to generate actionable user and market insights that feed directly into product and process decisions.
• Run the brand management platform Frontify — be the guardian of dormakaba's digital brand portal, ensuring brand assets, guidelines, and templates are always current, accessible, and adopted across all markets.
• Manage the Shopify-based merchandise solution — maintain the global merchandise shop, coordinate seasonal updates, and work with suppliers to keep the assortment relevant and the operations smooth.
• Drive supplier management across the entire portfolio — negotiate service levels, manage license renewals, coordinate developments, and hold vendors accountable for delivery quality and roadmap commitments
• For communication and collaboration platforms, the role also involves serving as an interface between, the service providers, and Global Communications.
• Lead stakeholder management across global functions and local markets — build trusted relationships with Group Communication, Product Management, Customer Experience, and Marketing Communication teams globally and act as the go-to escalation point for local market needs.

• Degree or diploma in Digital Marketing, Business Informatics, Media & Communication, or a related field; equivalent professional experience will also be considered.
• 3–5 years of experience managing marketing, communication, or digital platforms and tools in an international business environment.
• Demonstrated experience managing SaaS platforms throughout their lifecycle, including implementation, adoption, continuous improvement, vendor management, and license renewals.
• Experience working with intranet, collaboration, brand management, marketing technology, or e-commerce platforms (e.g. Microsoft 365, Unily, Frontify, Shopify, or similar solutions).
• Familiarity with AI-powered productivity and content creation tools, with an interest in applying new technologies to improve business processes.
• Proven track record of working in cross-functional, international environments with multiple stakeholder groups.
• Strong supplier and vendor management skills, including contract management, service level monitoring, and collaboration with external partners.
• Proven ability to understand business needs and translate them into platform improvements and functional requirements.
• The tool landscape will keep changing — curiosity and fast learning matter more than mastery of any single tool from day one.
• Experience working in cross-functional, international environments and building strong relationships with diverse stakeholder groups.
• Fluent in English, both written and spoken

• Best opportunities in a globally operating company valuing diversity, inclusion, sustainability and mutual trust
• Home office allowance
• 25 days paid annual leave
• Additional health insurance
• 102.26 EUR Food vouchers
• Public transportation card
• Multisport / Coolfit card
• Opportunity for flexibility with a hybrid working model
• Employee Assistance Program (Mental Health, Legal & Financial Counselling)
• Language training opportunity
• Brand new modern office premises in a class A Business building
• Employee referral program
• Fresh fruits in the office
• Training and mentorship programs
• Access to over 15,000 LinkedIn Learning courses to assist in your development

We are at the heart of every place that matters. From automatic doors to cloud-based access management – as a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. With over 160 years of experience and a focus on excellence and innovation, we offer exciting opportunities to grow in an environment where you can make a real impact. At dormakaba, you are encouraged to take initiative, develop your skills, and build your career alongside 16,000 experts worldwide who are setting industry standards every day.

Work in a place where you matter – apply now!