Marketing Specialist

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
• Define target segments and positioning per product line.
• Coordinate marketing calendar including trade fairs, product launches and campaigns.

2. Campaign Management

• Plan and execute online and offline campaigns.
• Manage LinkedIn presence and digital content strategy.
• Coordinate email campaigns and lead nurturing workflows.
• Track campaign performance and ROI.

3. Trade Fairs & Events

• Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD).
• Coordinate stand design, promotional materials and local communication.
• Ensure effective follow-up process for event-generated leads.

4. Product Launch Support

• Coordinate local market introduction of new machines.
• Prepare brochures, spec sheets and promotional materials in Spanish.
• Support dealer network with launch kits and marketing tools.

5. Dealer Marketing Support

• Develop co-marketing initiatives with dealers.
• Provide branded materials and local adaptation support.
• Ensure brand consistency across the Benelux network.

6. Content & Communication

• Develop case studies and customer references.
• Create press releases and maintain relations with industry media.
• Maintain local website content and ensure up-to-date product information.

7. Market Intelligence

• Conduct structured market analysis on competition, pricing trends and customer needs.
• Provide periodic market reports to Sales Director.
• Support demand forecasting through market data analysis.

8. CRM & Lead Management

• Manage marketing-generated leads in CRM.
• Qualify leads before handover to Sales.
• Monitor lead conversion funnel performance.

What This Role Is NOT

• No direct sales targets
• No cold calling
• No key account ownership
• No revenue responsibility

Sales execution remains with Account Managers.

Profile & Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
• 3–5 years of experience in B2B marketing, preferably in industrial machinery, construction equipment or technical industries.
• Experience with trade fairs and product launches is strongly preferred.
• Strong understanding of the Spain market and business culture.
• Excellent communication skills in Spanish and English.
• Analytical mindset with experience in CRM and marketing performance tracking.
• Proactive, structured and hands-on personality.