Strategic Marketing Manager
Indexed description
The Position
Affiliate: Roche Diagnostics Korea
Division : Customer Integrated Solutions
Work location: Seoul, South Korea
Key Responsibility
- Strategic planning & Clinical Excellence
- Create and implement the integrated local marketing strategy and annual plans, ensuring full alignment with global
- Connect local business priorities with regional and global marketing strategies, ensuring that RDK delivers comprehensive, patient-centered, and data-driven diagnostic workflows
- Data Strategy & Market Insights
- Partner with global insight business partners (BPs) to drive the local strategy
- Translate global market intelligence into actionable local tactics to identify emerging trends and threats
- Cross-CA Commercial Synergy Management
- Drive active engagement with the Customer Area(CA) marketing to streamline prioritization, launch planning, and coordinated customer-facing activities
- Serve as a key interface to Customer Area(CA) marketings to ensure tactical alignment and operational synergy
- Develop Lab 2.0 solutions
- Develop Lab 2.0 solutions to shift the laboratory’s value proposition from delivering analytical results to generating high-value insights
- Develop and manage relationships with KOLs to build advocacy for Lab 2.0
- Global networking
- Serve as the counterpart for the global strategic marketing chapter and global network leads, facilitating two-way knowledge exchange and global-local alignment
- 10 years experience in healthcare industry, IVD experience is a plus
- Deep Marketing Expertise & Strategic Acumen
- Customer-Centricity & Negotiation Proficiency
- Exceptional Communication & Cross-Functional Coordination
- New Business Development & Market Expansion
- Data Analytics Proficiency
- Proficiency both in Korean/English is preferred
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
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