Marketing and Ecosystem Manager

Start2 Group is a global innovation leader taking your startup journey to the next level. As a premier startup ecosystem platform, we serve as the ultimate destination for growth-oriented startups, corporations, investors, and governments to shape and scale ventures with growth potential.

Founded in 2008, Start2 Group has consistently played a pivotal role in the success stories of thousands of startups, guiding them seamlessly from initial fundraising to global expansion. We operate in key markets across Europe, the Americas, Asia, and the Middle East, shaping the future of innovation on a global scale.

We are looking for a Marketing and Ecosystem Manager to build and activate the startup and innovation ecosystem in South Korea through hands-on marketing, content, and partnership.

Role and Responsibilities

1. Marketing, Lead Generation & Communications

• Create and execute content and campaigns end-to-end, including social media, event materials, and program messaging.
• Create and manage Korean-language content for social media and websites.
• Support lead generation through content, events, and ecosystem activation by attracting startups, corporate partners, and ecosystem stakeholders into Start2 Group’s pipeline.
• Collaborate closely with the BD team to align marketing activities with Start2 Group’s goals.
• Handle public relations and community outreach efforts to increase brand awareness and ecosystem visibility.
• Build and manage relationships with key ecosystem stakeholders (accelerators, VCs, corporates, government institutions)
• Monitor key performance metrics and adjust marketing strategies accordingly.
• Translate global materials into locally relevant narratives for the Korean ecosystem

2. Community Management & Engagement

• Manage and grow the community in South Korea by fostering engagement, answering inquiries, and maintaining an active presence.
• Organize and co-host networking events, meetups for startups, and entrepreneurs.
• Moderate online community platforms (social media, Slack, newsletters) and ensure high-quality interactions.
• Identify high-potential startups, partners, and stakeholders within the community and surface qualified opportunities to the Business Development team.

3. Events

• Drive community growth through curated events and networking initiatives.
• Use events as a primary channel for ecosystem activation and lead generation
• Own end-to-end execution of events (from concept to promotion to on-site delivery)
• Manage end-to-end planning of community engagement events.
• Gather feedback and provide insights to improve events.

Key Qualifications

• Bilingual in Korean and English (Native Korean required) – Must be able to communicate effectively in both languages.
• 3+ years of experience working in startups or supporting startup ecosystems (e.g., accelerators, incubators, venture programs, or innovation hubs).
• Proven ability to execute marketing initiatives hands-on (content creation, event execution, campaign rollout)
• Experience working closely with multiple stakeholders in a fast-paced environment
• Strong understanding of the South Korean startup ecosystem and key stakeholders.
• Experience managing social media, content marketing, and event planning.
• Passion for startups, entrepreneurship, and global business expansion.

Skills Required

• Excellent communication and interpersonal skills.
• Strong organizational and multitasking abilities.
• Data-driven mindset with ability to track marketing and funnel performance.
• Ability to work independently and take initiative.
• Proficiency in using digital tools (Slack, social media platforms, email marketing software, event platforms).
• Basic design or content creation skills (Canva, Photoshop, video editing) is a plus.

Other Qualifications

• Prior experience working with startup accelerators, government startup programs, or community initiatives is preferred.
• Comfortable working in a fast-paced, dynamic startup environment.
• Regular presence in Start2 office in Seoul.

This role is execution-focused and requires a hands-on approach. Candidates who prefer purely strategic or managerial roles may not be the best fit.

We regret that only shortlisted candidates will be notified.