Marketing Manager

Transform the vision of C-Level Directors into actionable daily marketing activities.

• Develop campaign strategies, channel plans, and execution timelines
• Prepare monthly and quarterly marketing roadmaps
• Prioritize marketing channels based on business goals
• Ensure alignment across all marketing functions

Lead and oversee marketing campaigns from planning to execution.

• Define campaign briefs, objectives, and KPIs
• Coordinate with cross-functional teams (PR, Social Media, Creative, KOL, Ads)
• Track campaign progress and deadlines
• Take immediate action to optimize underperforming campaigns

Strengthen and maintain the company’s brand identity and positioning.

• Establish branding direction and market positioning
• Ensure consistency of brand identity across all platforms
• Build brand awareness and enhance brand perception
• Supervise branding initiatives and public communications

Manage the productivity and effectiveness of the marketing team.

• Conduct regular daily and weekly team briefings
• Monitor team workload and task distribution
• Foster collaboration, motivation, and positive teamwork
• Support team development through coaching and guidance

Monitor and evaluate overall marketing performance.

• Analyze KPIs across all marketing channels
• Deliver weekly and monthly performance reports to management
• Provide insights and strategic recommendations based on data analysis

Support effective allocation and management of the marketing budget.

• Monitor budget spending and utilization
• Assess channel performance and ROI
• Optimize and reallocate budgets where necessary

Serve as the communication bridge between departments.

• Coordinate with Product, Tech, Customer Service, and Business Development teams
• Communicate customer and user feedback internally
• Align marketing campaigns with the product roadmap

Ensure all marketing materials maintain consistent brand messaging.

• Review and approve marketing content
• Maintain brand tone, voice, and positioning
• Conduct quality checks on KOL materials and advertising creatives

Handle marketing-related issues before escalation to senior leadership.

• Resolve campaign or content-related problems
• Coordinate with PR teams during negative public sentiment
• Determine appropriate responses and escalation procedures when needed

Drive continuous improvement in marketing strategies and workflows.

• Explore and test new campaigns and marketing channels
• Conduct competitor benchmarking and market analysis
• Improve internal workflows, systems, and team tools