Area Community Growth

Job Description

• Develop and execute community growth strategies to drive brand awareness and customer engagement within assigned areas
• Build, manage, and nurture relationships with local communities, KOLs, micro-influencers, and brand advocates
• Plan and execute on-ground and online community activation programs (events, gatherings, workshops, campaigns)
• Identify and onboard new community partners aligned with brand positioning and target market
• Collaborate with marketing, sales, and digital teams to ensure alignment of campaigns and initiatives
• Monitor and analyze community performance metrics (engagement, conversion, retention) and optimize strategies accordingly
• Act as the voice of the customer/community, providing insights and feedback to internal stakeholders
• Manage budget allocation for community programs and ensure cost-effective execution
• Ensure consistent brand messaging and experience across all community touchpoints
• Track competitor activities and local market trends to identify growth opportunities

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field from a reputable university
• Minimum 4 years of experience in community growth, marketing activation, brand management, or related roles (preferably in beauty/FMCG/lifestyle industry)
• Proven track record in building and scaling communities (offline & online)
• Strong network with local communities, influencers, or beauty ecosystem players is a plus
• Excellent communication and stakeholder management skills
• Experience in executing events, campaigns, and partnerships end-to-end
• Strong analytical mindset with ability to translate data into actionable insights
• Highly proactive, creative, and able to work in a fast-paced, target-driven environment