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Linkedin · Posted 4mo ago
Product Marketing Manager
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Indexed description
As the Product Marketing Manager at Pivot Payment, you will be the primary architect of our market authority in the Travel, OTA, and Hospitality sectors. We are not looking for a "generalist" marketer; we need a strategist who understands high-touch B2B sales cycles and can translate complex payment infrastructure—including our PJP Category 1 licensing—into high-stakes value propositions for institutional buyers.
Key Responsibilities
- Sales Enablement & Tooling: Build and maintain the Pivot Compliance & Trust Hub, ensuring it remains the definitive source for due diligence (PCI-DSS 4.0, Bank Indonesia licensing, and security protocols).
- Vertical Strategy: Develop the "Margin Recovery" narrative specifically for OTAs and Hotels, focusing on reducing FX leakage and automating fragmented reconciliation.
- High-Value Content: Replace high-volume generic content with "Spear" assets: technical whitepapers, CFO-level ROI calculators, and deep-dive case studies for the travel industry.
- Technical Product Positioning: Translate technical features (e.g., API-led payouts, multi-currency rails) into operational benefits that reduce the sales cycle length.
- Regulatory Advocacy: Position Pivot’s regulatory posture (Category 1 License) as a competitive moat against international generalist gateways.
- Fintech Domain Knowledge: Deep understanding of the Indonesian payment landscape, PJP licensing, and B2B settlement logic.
- Experience in High-Touch B2B: Proven track record in supporting sales teams to close Enterprise-level deals with 3–6 month cycles.
- Strategic Precision: Ability to prioritize high-impact "Closing Tools" over vanity metrics like generic traffic or impressions.
- Technical Literacy: Comfortable discussing API integrations, PCI-DSS compliance, and ledger reconciliation with CTOs and CFOs.
- Vertical Expertise (Bonus): Direct experience in the Travel, OTA, or Hospitality payment sectors.
- Sales Cycle Velocity: Reduction in the time taken from "Lead" to "Technical Review."
- Asset Utilization: Adoption rate of marketing collateral by the sales and product teams.
- Authority Ranking: Search dominance for high-intent, technical long-tail keywords relevant to Travel and Compliance.
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