Product Marketing Specialist

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Product Marketing Specialist

$160,000 per year

Austin, Texas, In Person: Office on South Congress by Music Row

About Wander

Wander is building "Shopify for Short Term Vacation Rental Managers and Hotels" : white-label websites to help property manager's businesses grow.

Our mission is to help people find their happy place, and our vision is to create the infrastructure for people to experience the world. Backed by top‑tier investors and led by experienced startup veterans, we're a tight‑knit, remote‑first team united by our passion for travel, technology, and creating unforgettable experiences.

What you'll do

Strategy & Positioning

• Define differentiated positioning and messaging frameworks for WanderOS that clearly articulate value to travel operators—from independent hosts to large property-management and hospitality businesses.
• Identify key buyer segments, operator personas, and competitive landscapes to inform product strategy and priority audiences.
• Partner with Product and GTM leaders to establish value propositions that drive adoption, expansion, and long-term retention among operators.

Lead Generation & Demand

• Work cross-functionally with the rest of Marketing and Sales to build and run demand-generation campaigns that fill the operator pipeline and drive qualified leads.
• Develop top- and mid-funnel content—landing pages, webinars, case studies, email nurtures, and gated assets—that attracts prospects and moves them toward conversion.
• Define and refine lead-nurture journeys in close coordination with lifecycle and CRM efforts, optimizing messaging at each stage of the funnel.
• Equip Sales with positioning, battlecards, and enablement materials that convert pipeline into closed business. Produce high quality customer stories and social proof to drive conversion across the funnel.

Product Communications & Customer Updates

• Own how WanderOS communicates product news to existing operators—release announcements, feature spotlights, in-app messaging, changelogs, and email updates that drive feature adoption.
• Translate complex platform capabilities into clear, benefit-led narratives that keep customers engaged and demonstrate ongoing value.
• Build communications that support expansion and retention, helping operators get more out of the platform over time.

Go-to-Market & Launches

• Lead planning and execution of go-to-market launches for major WanderOS features and enhancements.
• Coordinate cross-functional launch readiness with Product, Sales, Partnerships, Creative, Growth, and Support teams.
• Develop launch collateral—messaging decks, sales enablement kits, product videos, operator testimonials, and website content—that translates features into clear operator outcomes.
• You’ll own our event strategy (both industry and Wander events) for WanderOS and our gifting strategy for leads and customers

Analytics & Insights

• Analyze product usage, funnel performance, and competitive trends to identify opportunities for operator growth and optimization.
• Define and track KPIs tied to awareness, lead generation, acquisition, activation, adoption, and retention across the operator lifecycle.
• Conduct win/loss analysis and operator research to refine messaging and prioritization.

Enablement & Advocacy

• Enable internal teams with training, competitive intelligence, and concise product narratives that fuel sales, partnerships, and support efforts.
• Advocate for operator needs and market trends within product planning discussions.

Qualifications

• roughly 4+ years of product marketing experience, ideally in B2B SaaS, travel-tech, or property-management software/proptech.
• Proven track record developing product positioning and running demand-generation and go-to-market campaigns that drove measurable pipeline and revenue impact.
• Experience owning product communications and customer-facing release messaging that drove feature adoption.
• Strong analytical and quantitative skills—comfortable with user research, segmentation, funnel analysis, and performance measurement.
• Exceptional written and verbal communication skills; able to craft clear, compelling narratives tailored to operators of varying sophistication.
• Collaborative mindset and experience working cross-functionally in fast-paced, remote environments.
• Deep understanding of platform-led growth and the operational realities of the businesses our customers run.

Nice to have:

• Background in travel, hospitality, vacation rentals, or property management.
• Experience marketing operational or workflow software to business users.
• Familiarity with demand-generation tactics, content analytics, CRM segmentation, and lifecycle marketing.
• Familiarity with modern product analytics tools and A/B testing frameworks. Experience with Hubspot

Visa Sponsorship not available

Relocation not available

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