Account Based Marketing COE Program Manager

NetApp is seeking a driven and detail-oriented marketing professional to join the Field Marketing organization and support the build and scale of our North America Strategics Account-Based Marketing (ABM) Center of Excellence (COE). This role is responsible for operational excellence across all ABM activities, including developing repeatable frameworks, best practices, tools, enablement programs, and measurement models that drive ABM excellence across our Strategics accounts. The ideal candidate combines strong project management and operational rigor with a deep understanding of technology marketing, including budget management, campaign measurement, event management, and marketing technology. Working closely with sales, field marketing, product marketing, demand generation, operations, and executive stakeholders, this individual will help establish ABM as a scalable, measurable, and repeatable growth engine across NetApp.

Responsibilities

• Help build and operationalize NetApp's ABM Center of Excellence, establishing scalable processes, governance models, and reporting standards across regions
• Develop ABM playbooks, templates, frameworks, and best practices to support 1:1, 1:few, and industry-based ABM programs
• Create documentation and program guidelines that enable consistent execution and measurement across global marketing teams
• Partner closely with Strategics sales teams, field marketing, business development, and product marketing organizations to align ABM programs with business priorities
• Facilitate account and event planning, buying-group identification, stakeholder mapping, and opportunity alignment processes
• Support executive engagement programs and account-specific marketing initiatives for priority global accounts
• Develop and maintain ABM operational enablement resources, including onboarding materials, budget management, training programs, and workshops
• Educate internal stakeholders on ABM methodologies, account selection, personalization techniques, and measurement approaches
• Drive adoption of best practices across regional and segment marketing teams
• Partner with Marketing Operations and Analytics teams to establish ABM measurement frameworks, KPIs, dashboards, and reporting standards
• Analyze account engagement, pipeline influence, opportunity progression, and revenue impact to identify optimization opportunities
• Translate performance data into actionable recommendations for sales and marketing leadership
• Support the administration and optimization of ABM operations and technologies including program and budget management systems, account intelligence solutions, CRM systems, and marketing automation tools
• Collaborate with operations teams to improve data quality, audience segmentation, account scoring, and workflow automation
• Evaluate emerging ABM technologies, AI-driven marketing capabilities, and industry best practices
• Serve as a central point of coordination across corporate marketing, field marketing, product marketing, sales, customer success, and revenue operations teams
• Partner with regional stakeholders to balance consistency with local market needs and account priorities
• Share learnings, success stories, and innovations that improve ABM maturity across the organization

Skills

• Deep understanding of modern Account-Based Marketing strategies, buying-group engagement, journey orchestration, and personalization
• Strong project management and organizational skills with the ability to manage cross-functional programs involving multiple stakeholders and international teams
• Proficiency with CRM, marketing automation, and ABM platforms such as Salesforce, Marketo, 6sense, Demandbase, or Terminus
• Ability to use data and insights to drive recommendations and continuous program optimization
• Comfortable working with dashboards, reporting tools, and data visualization platforms
• Exceptional verbal, written, and presentation communication skills
• Ability to balance strategic thinking with hands-on operational execution
• Strong stakeholder management and cross-functional collaboration skills

Experience

• 4–7+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, marketing operations, or related disciplines
• Experience supporting strategic, enterprise, or global account marketing programs within a technology, SaaS, cloud, AI, storage, cybersecurity, or infrastructure organization
• Experience managing cross-functional programs involving multiple stakeholders and international teams
• Demonstrated experience using data and insights to drive program recommendations and continuous optimization

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field

This is the pay range that Magnit reasonably expects to pay someone for this position: Min:$38/Hr Mid:$50/Hr Max:$62/Hr

Temporary job opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Source is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work. As a temporary employee, you will be employed by Magnit Global, NetApp’s vendor responsible for fulfilling temporary jobs at NetApp. You will not be employed by NetApp.