GTM Operations Specialist
Indexed description
At AppsFlyer, we believe the difference between good and great is often found through marginal gains. We're looking for a GTM Operations Specialist to identify, design, and run the experiments that move the needle on ARR — one controlled test at a time.
About The Role
This is an analytical, change-driving role sitting within our EMEA GTM Ops team. You'll work directly with the Director of GTM Ops, EMEA to build a clear picture of how our current GTM processes translate into revenue outcomes — and then systematically find and prove where we can do better. Open to candidates based in the UK or Israel.
What You'll Do
- Support the Sales teams by efficiently handling revenue operations responsibilities in order to help commercial transactions move smoothly from negotiation to close.
- Manage core deal flow and approvals — change requests, deal consolidations — resolving tickets within SLA, and for data integrity (ARR Bridge) and pipeline hygiene
- Review our current EMEA GTM processes end-to-end in alignment with the global teams and model how they connect to ARR outcomes — built through interviews with Sales, CS, SDR, and Partner functions and extensive data analysis
- Identify incremental improvement opportunities and design controlled experiments to test them
- Drive each experiment from hypothesis to result: define success metrics, partner with the relevant function, run the MVP, analyze outcomes
- Own AI ROI analysis for the region: build cost-benefit analysis for existing AI use cases and help build agents that create real, measurable value
- Design and drive specific projects (TAM expansion, TAM coverage, Pre-Pipeline Measurement, etc) contributing to New Logo attainment in alignment with the GTM Ops Global
- Analyze the performance of different functions contributing to Pipeline generation — identifying what could be scaled based on potential and how these changes can be implemented
- Build and maintain a Market Insights engine — a structured information-gathering loop across customer- and partner-facing teams — to capture market signals and feed them into strategy
- Work with data analysts to develop models and dashboards that track experiment impact and process health
- Present findings and recommendations to EMEA GTM leadership with a clear commercial angle
- 4+ years in a strategy, business analysis, GTM operations, or consulting role — ideally with exposure to SaaS revenue models
- Genuinely data-driven: comfortable building models reflecting the reality, working with analysts, and translating numbers into a story
- Strong project management skills — you can run multiple workstreams simultaneously without dropping balls
- Excellent stakeholder management: you know how to get buy-in for new ideas from people who didn't ask for them
- Intellectual curiosity and a bias toward action — you don't wait for perfect information
- Experience running A/B tests or structured experiments in a business context
- Background in strategy building and/ or business intelligence
- Familiarity with SaaS metrics: ARR, NRR, pipeline coverage, conversion rates
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