Marketing Manager

Role Summary

We are seeking a detail-oriented professional to support CRM operations and digital marketing initiatives, with a focus on data management, campaign execution, and content coordination. The role involves managing customer databases and executing targeted communication strategies across channels.

Key Responsibilities

• Execute merge-purge activities to maintain accurate and deduplicated customer databases
• Plan and deploy email and SMS marketing campaigns in alignment with business objectives
• Coordinate and manage digital content across CRM and marketing channels
• Support audience segmentation, targeting, and campaign execution using CRM tools
• Monitor campaign performance and generate basic reports and insights
• Collaborate with internal teams for campaign planning and execution

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field
• 5-8 years of experience in CRM, lifecycle marketing, or campaign management
• Hands-on experience with email/SMS marketing platforms and CRM tools
• Strong understanding of customer data management and segmentation
• Good communication and coordination skills

Preferred Qualifications

• Experience working with a fashion or retail brand
• Exposure to catalogue management in a fashion/e-commerce setup
• Familiarity with tools like CleverTap, WebEngage, MoEngage, or similar platforms

Expertise on:

Digital marketing, Campaign Management, Ad Serving, Digital Strategy, LinkedIn & Google Ads

,SEO Expertise, Strategic Digital Plans, Email Campaign and Data Analytics: