SEM Specialist

Description

What is Exoticca?

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and ecommerce of longdistance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering bestvalue trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.

We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.

What about the team?

As a key player within the Performance Marketing team, the SEM Specialist will drive profitable growth across all Exoticca markets by leveraging AI, automation, and data-driven decision-making to maximize the return of our multi-million-dollar search marketing program.

Which will be your main responsibilities:

• Global Search Strategy & Campaign Architecture: Design, scale, and optimize large-scale Search campaigns across Google Ads and Microsoft Advertising, leveraging AI-powered campaign frameworks such as AI Max, Performance Max, Value-Based Bidding, and advanced audience targeting to achieve acquisition and profitability goals.
• First-Party Data & Measurement: Partner with MarTech, Data, and Analytics teams to improve measurement through Offline Conversions, Enhanced Conversions, predictive LTV models, and high-quality first-party data signals that strengthen platform optimization.
• Workflow Automation & Operational Excellence: Continuously improve team productivity by automating campaign creation, reporting, QA, monitoring, and optimization workflows using Google Ads Scripts, APIs, SQL, Google Sheets, and AI assistants such as Claude, ChatGPT, and Gemini.
• Experimentation & Incrementality: Design and execute structured testing roadmaps to evaluate automation, bidding strategies, campaign structures, landing pages, and emerging Search features, ensuring decisions are driven by measurable business impact rather than platform recommendations alone.
• Search Intelligence & AI Search Evolution: Monitor changes in user search behavior, including conversational search, AI-powered Search experiences, AI Overviews, and emerging discovery patterns, proactively adapting campaign structures, landing pages, and acquisition strategies.
• Strategic Planning & Innovation: Contribute to quarterly and annual SEM strategy, identifying new growth opportunities, evaluating emerging advertising products, and ensuring Exoticca remains at the forefront of Search marketing innovation.
• Platform Partnerships: Build strong relationships with Google and Microsoft account teams to gain early access to beta features, influence product development, and accelerate the adoption of innovative Search capabilities.
• Cross-Functional Collaboration: Work closely with Product, UX, CRM, Data, and MarTech teams to improve landing page performance, audience strategies, measurement quality, and end-to-end acquisition efficiency.

Requirements:

• 4+ years of hands-on experience managing large-scale Google Ads and Microsoft Advertising campaigns across multiple international markets, with responsibility for six- or seven-figure annual budgets.
• Experience in modern Search advertising, including AI Max, Performance Max, Broad Match, Value-Based Bidding, first-party audience strategies, and automated bidding frameworks.
• Understanding of how AI-powered Search experiences - including AI Overviews, conversational search, multimodal search, and evolving user behavior - impact campaign strategy and performance.
• Experience leveraging automation tools such as Google Ads Scripts, APIs, SA360, Google Sheets, or similar technologies to improve operational efficiency and scalability.
• Hands-on experience using Large Language Models (e.g., Claude, ChatGPT, Gemini) to improve productivity across campaign management, reporting, search term analysis, documentation, creative ideation, and workflow automation.
• Proficiency in analytics and visualization tools such as Looker Studio, Tableau, and advanced spreadsheet analysis, with the ability to transform complex datasets into actionable business insights.
• Good communication and presentation skill, with fluency in English and Spanish.

Nice to have:

• Experience across additional Performance Marketing channels such as Paid Social or Display.
• Experience with BigQuery, Python, or advanced data analysis techniques.
• Previous experience in travel, e-commerce, or other industries with long consideration cycles and high-value transactions.

Benefits:

• Competitive compensation package in line with job responsibilities and experience.
• Flexible compensation on transportation and food, also in our private health insurance.
• On-site work model. Offices in Barcelona city.
• Permanent contract from the start.
• Travel at reduced prices!
• Referral bonus, if you bring people as talented as you.
• And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapidly growing organization!

Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.