Market Positioning Project Manager

About the Role

This role works with the Head of Segment Marketing in developing and executing the Company's segment market positioning strategy by generating new business projects within the Vertical Solutions Business Unit, from market analysis and go-to-market definition to sales support initiatives. This includes managing projects from start to delivery while staying aligned with the broader team and key internal stakeholders.

What You’ll Do

• Analyze market trends, customer needs, and competitors to identify growth opportunities in priority segments.

• Track global trends and emerging technologies relevant to our segments, translating findings into practical business recommendations.

• Develop clear value propositions, messaging, and use cases for priority segments, ensuring consistency across markets and sales channels.

• Create positioning materials that help Sales and Partnership teams engage the right customers with the right arguments.

• Lead specific projects within the Segment Plan, including segment initiatives and country-level rollouts.

• Manage research and analysis projects when required, turning data into actionable insights for strategy and market entry planning.

• Key contributor to sales materials, such as playbooks, case studies, white papers and guides, in collaboration with the Sales and Bid Management teams and which will be built and maintained by the Commercial Marketing team.

• Key feeder of a shared knowledge base, making segment intelligence and data accessible across the team and regional organizations.

• Develop thought leadership content, including articles and market briefings, to strengthen the Company's position in key verticals.

• Represent Cellnex externally, in external events and with partners / clients

• Support the Head of Segment Marketing in strategic planning and growth initiatives with solid market analysis.

What We’re Looking For

Education

• University degree in Marketing, Business Administration, Engineering, Economics, Telecommunications, or a related field.
• A Master degree or MBA is considered an advantage.

Languages

• English: Advanced (Must-have)
• Any other Cellnex language: Intermediate (Valuable)

Tools & Systems

• MS Office: Advanced (Must-have)
• CRM: Intermediate (Valuable)

Experience

• +5 of professional experience in B2B marketing, segment marketing, product marketing, market intelligence, business strategy, consulting, or a related commercial role, preferably within telecommunications, digital infrastructure, technology, or other B2B industries.
• Demonstrated experience in market analysis, competitive intelligence, customer segmentation, and the development of value propositions and go-to-market strategies.
• Experience managing cross-functional projects and collaborating with Sales, Business Development, Product Management, and regional teams in an international environment.

Other relevant Skills or Characteristic

• Strong analytical skills, with the ability to interpret market data and customer insights and translate them into actionable business recommendations.
• Excellent written and verbal communication skills, with the ability to develop compelling commercial content, executive presentations, and thought leadership materials.
• Strong stakeholder management, influencing, and relationship-building skills, with the ability to work effectively across functions and cultures.
• Comfortable representing the Company in customer meetings, partner engagements, and industry events.

What we offer

• Hybrid work model (3 days onsite / 2 remote).
• Modern office located in Barcelona city (headquarters), in Passeig de la Zona Franca, 105.
• International and cross-functional teamwork environment.
• Growth opportunities in a fast-evolving tech company.
• A purpose-driven role with societal and business impact.

About us

Be part of a large and growing technology company that is redefining the future of telecoms.

We are the European leader in telecommunications infrastructure and technological innovation, a company with strong geographic expansion and ambitious plans for sustainable global growth.

We help people connect and interact with the world, working with passion, honesty and integrity. We are united by our pride and conviction to make a positive impact on society.

A world of professional opportunities. Join a multidisciplinary team that is committed to constant innovation in each business area, pushing the limits and creating value for our stakeholders and society.

At Cellnex, you will join a dynamic and collaborative environment where your contributions have a real impact. We promote continuous learning, professional growth, internal mobility, and a culture based on trust, inclusion and diversity. You’ll work in an international ecosystem with opportunities to broaden your expertise and develop your career.