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Mobiversite Linkedin · Posted 1mo ago

User Acquisition Manager

Poland

Linkedin
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Indexed description

About the Company


Mobiversite is a fast-growing tech company building mobile apps and web apps that reach millions of users globally. We’re looking for a proactive User Acquisition Manager with strong communication skills and a willingness to take ownership.


Responsibilities

  • Lead and optimize user acquisition campaigns across Meta, Google, TikTok, and other paid channels.
  • Own the full funnel journey — from creative and ad messaging to landing pages and onboarding flows for mobile applications.
  • Build and execute growth strategies focused on scalability, profitability, and long-term user value.
  • Design, launch, and scale experimentation frameworks across acquisition and conversion funnels.
  • Own marketing analytics and performance reporting, turning campaign and product data into actionable insights.
  • Analyze funnel performance, user journeys, cohorts, retention, and conversion behavior to identify optimization opportunities.
  • Collaborate closely with Product, Creative, and Engineering teams to align growth initiatives, messaging, and post-click experiences.
  • Develop creative strategies and test new audiences, channels, funnels, and campaign approaches to improve acquisition performance.


Requirements

  • Previous experience working directly on mobile app products is a must.
  • 3+ years of hands-on experience in mobile app performance marketing, growth, product marketing, or related growth-focused roles.
  • Strong hands-on experience managing paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads.
  • Experience owning B2C subscription funnels across web and/or mobile, including onboarding, conversion, and retention flows.
  • Deep understanding of growth metrics including CPI, CPA, ROAS, retention, LTV, attribution, and incrementality.
  • Strong experience with A/B testing, funnel optimization, cohort analysis, and journey analysis.
  • Experience working cross-functionally with Product, Creative, and Engineering teams.
  • Strong knowledge of GA4, Firebase, Adjust, and related analytics tools.
  • Professional proficiency in English.

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