Business Promotion Head

Role: Business Promotion Head

Reporting To: Country Head

Location: Tashkent, Uzbekistan

Key Responsibilities:

Strategic Management:

• Lead strategy conceptualization, including selection of the right customers, products, and execution approach.

• Brainstorm and develop new ideas to support organizational goals and strategic objectives.

• Communicate organizational core values, goals, and objectives to empower the field force to effectively position solutions to clients by understanding Dr. Reddy's competitive position and unique value proposition.

• Understand customer needs, analyze the impact of industry trends on customer behavior, research competitors, and support adaptation of service offerings to better meet customer requirements.

Promotion Management:

• Achieve periodically established development plans for the assigned territory.

• Oversee field team activities, guide field managers in pharmaceutical marketing, and ensure implementation of strategies and plans for each product.

• Ensure availability of products across the country to help patients manage diseases more effectively.

Execution Excellence:

• Collaborate with field teams and cross-functional stakeholders for effective execution.

• Conduct Root Cause Analysis (RCA) in planning and implementation, learn from mistakes, and adapt plans throughout the year.

• Establish ongoing communication and collaboration with the marketing team to support successful execution of promotional plans.

Data Analytics & Field Process Management:

• Provide relevant inputs to conceptualize and plan field processes and build required support for field process specialists.

• Recommend improvements to strengthen field process systems.

• Analyze and report process parameters (coverage, category/competition analysis, collection reports) to key stakeholders to support decision-making.

• Support the marketing team in generating and validating insights.

• Synthesize data and findings to support execution and data-driven decision-making.

Digital Marketing Management:

• Support and execute marketing plans, including patient-centric and doctor-centric innovations, and various digital marketing initiatives such as webinars.

• Execute omni-channel marketing initiatives in collaboration with the marketing team.

• Identify opportunities where technology can be leveraged to generate actionable insights.

Team Management:

• Guide field managers in pharmaceutical marketing and ensure effective implementation of product strategies and plans.

• Train new field managers and continuously enhance the capabilities of existing field managers.

• Monitor field managers' performance and analyze available data and reports.

• Conduct periodic field visits with field managers and regional managers to identify development opportunities and improve professionalism and skills.

• Motivate and build a high-performing team of field managers, regional managers, and medical representatives.

• Maintain required documentation, reporting, and archiving processes.

• Complete required training, briefings, and knowledge assessments within established timelines.

• Execute supervisory directives and report identified deficiencies within the scope of authority.

• Maintain production discipline, labor discipline, and adherence to internal work regulations, while taking measures to prevent violations.

Mandatory Skills:

• Strong people management and coaching skills.

• Cross-cultural orientation and the ability to work with multiple stakeholders.

• Excellent communication and interpersonal skills.

• Language proficiency: English and Russian/Uzbek (verbal and written).

• Understanding of the Uzbekistan pharmaceutical market, key industry trends, KOL relationships, therapy knowledge, territory and geography management, promotional skills, and marketing management.

Education & Experience:

• Graduate degree, preferably with an MBA/PGD in Marketing, Promotion, or Pharmaceutical Sciences.

• 5 to 10 years of pharmaceutical promotion/marketing management experience, including people management responsibilities.

How to apply: you can directly apply with your resume to Shakhnoza Kadirova via [email protected]