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Comviva Linkedin · Posted 2mo ago

Demand Generation - Manager

India

Linkedin
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Indexed description

Key Accountabilities

  • Plan and execute multi-channel demand generation campaigns (email, LinkedIn, webinars, events, outbound) aligned to business priorities across regions and product lines, managing end-to-end execution from data mining and targeting to conversion.
  • Drive end-to-end lead generation across top-, mid-, and bottom-funnel through inbound and outbound efforts, including cold outreach (calls and emails) to engage target accounts, qualify leads, and ensure seamless handover to sales.
  • Manage end-to-end campaign execution, workflows, and lead tracking in HubSpot, including building and optimizing email journeys, forms, landing pages, and lead scoring models; ensure data hygiene and accurate CRM reporting, while leveraging tools like ZoomInfo and Seamless to build high-quality databases.
  • Collaborate closely with Sales/MU, BD, and PU teams to align on target accounts and personas, track lead-to-opportunity conversion with timely follow-ups, and support SDR/BDR teams with messaging, sequences, and outreach strategies.
  • Track and analyze campaign performance (MQLs, SQLs, conversion rates, pipeline contribution) to optimize for better ROI, while providing regular reporting and actionable insights to stakeholders.

Mandatory Skills

  • 4–5 years of experience in Demand Generation, Growth Marketing, Inside Sales
  • Strong hands-on expertise in HubSpot for campaign execution, automation, and lead management
  • Demonstrated success in cold calling and outbound lead generation
  • Proven ability to work towards and consistently achieve monthly targets
  • Experience collaborating with partners and vendors to plan and execute campaigns
  • Solid understanding of B2B sales cycles and lead qualification processes
  • Hands-on experience managing, tracking, and reporting on email and LinkedIn campaigns
  • Excellent communication and stakeholder management skills

Desirable Skills

  • Experience in B2B SaaS / Telecom / Martech / CPaaS / Enterprise tech
  • Familiarity with tools like Salesforce, ZoomInfo, Seamless.ai, Hubspot, Zoho
  • Exposure to global campaigns (US, Europe, MEA, APAC)
  • Experience working with marketing operation tasks and working with external lead generation agencies
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