Trade Marketing Manager

Trade Marketing Manager

Location: Monterrey, México

Job Type: Full-time

Industry: Manufacturing

About Us

We are proud of our Mexican roots and our passion for delivering high-quality products to our customers. We are a fast-growing company looking for creative, strategic, and data-driven talent to join our team.

If you excel at bridging the gap between brand strategy and sales execution, we want to hear from you!

Role Overview

We are looking for an experienced and dynamic Trade Marketing Manager to lead our point-of-sale strategies, channel development, and shopper marketing initiatives.

In this role, you will be responsible for translating brand strategies into actionable channel plans, optimizing product visibility, and driving sell-out performance across our retail and distribution networks in Mexico and LATAM.

Key Responsibilities

• Channel Strategy & Execution: Design and execute effective Trade Marketing plans across key sales channels (Modern Trade, Traditional Trade)
• Promotions & Campaigns: Develop and execute promotional calendars, point-of-sale materials (POSM), and shopper activation campaigns that boost brand visibility and ROI.
• Category & Shopper Insights: Analyze shopper behavior, channel trends, and market data to identify growth opportunities and optimize product placement.
• Sales & Marketing Alignment: Work closely with the Sales teams to ensure commercial alignment and seamless execution.
• Budget Management: Manage the Trade Marketing budget, tracking spending and ROI for all trade activations and promotional activities.
• Vendor & Agency Management: Oversee relationships with field agencies, designers, and POSM suppliers to ensure high-quality execution at the store level.

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing or a related field.
• Experience: 6+ years of proven experience in Trade Marketing, Channel Management, or Commercial Marketing.
• Languages: Advanced English (written and spoken) and Native Spanish.
• Skills:

Strong analytical skills with proficiency in Excel and sales data analysis (Nielsen, Kantar, or internal CRM/ERP data, Power BI).

Excellent project management and cross-functional leadership skills.

Deep understanding of the Mexican retail landscape and shopper dynamics.

• Soft Skills: Strategic mindset, negotiation ability, proactive attitude, and creative problem-solving.

What We Offer

• Competitive base salary + performance bonuses.
• Benefits above the law,
• Professional growth and career development opportunities.
• Dynamic, collaborative, and inclusive work environment.

How to Apply

Ready to take your career to the next level?

Apply directly through this post.