Marketing Operations Manager

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country’s 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast’s mission is to deliver this at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.

About the Role

This role lives on Coast’s Revenue Operations team and serves as the dedicated operations and measurement partner to Marketing — a team of 12 built around thoughtful experimentation, where we test fast, learn quickly, and compound what works across channels. You’ll be the engine room connecting every marketing dollar to pipeline and revenue, with a direct line into both Marketing and the broader GTM operating system. We’re building this function as AI-first from day one, and this is its founding hire.

We’re looking for an AI-first Marketing Operations & Performance Manager to build the operating system behind a high-performing marketing organization — the systems, measurement frameworks, and automation that tie marketing activity to revenue. You’ll sit at the intersection of Marketing, Revenue Operations, Analytics, and AI, and you’ll own how we measure marketing’s impact and how we scale it without adding headcount.

This is not a campaign-execution, CRM-admin, or list-management role. It’s for someone who treats AI, automation, and data as force multipliers, defaults to asking “can this be automated?”, and would rather build a system than maintain a spreadsheet.

What You’ll Do

• Support the evolution of Coast's attribution and measurement framework by improving data quality, reporting, and operational processes that connect marketing activity to pipeline, revenue (EPV), and customer acquisition (CAC) outcomes.
• Establish Marketing's performance operating system, including executive reporting, monthly business reviews, quarterly retrospectives, and cross-functional readouts that provide a clear view of marketing's contribution to pipeline, revenue, and growth.
• Own the integrity of marketing data across Salesforce, Braze, enrichment, and analytics tools, in partnership with RevOps and Data Engineering — including lead routing, lifecycle management, and campaign tracking, with consistent metric definitions across the org.
• Run the operational backbone of our events motion: every lead captured, enriched, routed, and followed up on.
• Deploy AI agents and automation that replace the manual workflows marketers run today — reporting, segmentation, enrichment, analysis — and lead the technical evaluation and implementation of new marketing tools.

What Success Looks Like

Your mission is to build the measurement and operating system that lets Coast marketing scale efficiently, make better decisions, and prove its impact on the pipeline and revenue (EPV).

Requirements

• 4–8 years in Marketing Operations, Revenue Operations, Growth Operations, or Performance Marketing — in a role where you owned measurement, not just execution.
• Deep experience with attribution, funnel analytics, and performance reporting, including dashboards and executive reporting that drove real business decisions.
• A track record of leading complex, technical, cross-functional initiatives from concept through execution, and of navigating ambiguity to drive outcomes.
• Strong analytical thinking paired with operational execution — you can both find the insight and ship the system behind it.
• An AI-first operator who actively uses AI to generate insights, automate workflows, and challenge manual ways of working.
• Salesforce expertise is required. You should also be comfortable across the rest of our modern GTM stack: Sigma, Braze, Google Analytics, ChiliPiper, Clay, ZoomInfo, Outreach, Smartlead, Unify, Grain, Notion, WordPress, Riverside, and PartnerStack.
• New York City based; able to be in-office 3–4 days per week

Compensation and Benefits

• Competitive Base Salary Ranage $130K-$170K
• Equity package
• Medical, dental and vision insurance
• Flexible paid time off (vacation, personal well being, paid holidays)
• Free lunch every Friday

Coast is committed to diversity, equity, and inclusion. We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply. We’re an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.