Demand Generation Specialist / Demand Generation Manager / Demand Generation Analyst

Role Description

Develop, execute, and optimize demand generation strategies that increase brand awareness, generate high-quality leads, accelerate pipeline growth, and drive sustainable revenue across digital and offline marketing channels. This role is responsible for planning integrated marketing campaigns, managing customer acquisition initiatives, optimizing lead generation funnels, and delivering data-driven insights that improve marketing performance and business growth. The successful candidate will collaborate with sales, digital marketing, product marketing, customer success, business development, content, web development, analytics, finance, and cross-functional stakeholders to align demand generation programs with organizational objectives. The role also involves managing inbound and outbound marketing campaigns, account-based marketing (ABM), search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, paid advertising, webinar and event marketing, lead nurturing, marketing automation, customer segmentation, A/B testing, attribution modeling, conversion rate optimization (CRO), artificial intelligence (AI)-powered campaign optimization, predictive lead scoring, performance reporting, budget management, and continuous improvements that increase marketing-qualified leads (MQLs), sales-qualified leads (SQLs), conversion rates, pipeline velocity, and return on marketing investment (ROMI).

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Business Analytics, Communications, Information Systems, Data Analytics, Statistics, or a related field; relevant digital marketing certifications are highly desirable.
• Proven experience as a Demand Generation Specialist, Demand Generation Manager, Demand Generation Analyst, Growth Marketing Specialist, Performance Marketing Manager, Marketing Automation Specialist, Lead Generation Manager, Digital Marketing Manager, or a similar demand generation role.
• Strong understanding of demand generation, lead generation, inbound marketing, outbound marketing, account-based marketing (ABM), marketing automation, customer acquisition, customer journey mapping, search engine optimization (SEO), search engine marketing (SEM), email marketing, content marketing, social media marketing, and conversion rate optimization (CRO).
• Extensive experience planning and executing multi-channel marketing campaigns, generating and nurturing leads, managing marketing funnels, optimizing landing pages, conducting A/B testing, implementing attribution models, improving conversion performance, analyzing customer behavior, and supporting revenue growth initiatives.
• Hands-on experience with HubSpot, Marketo, Pardot (Marketing Cloud Account Engagement), Salesforce, Microsoft Dynamics 365, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Semrush, Ahrefs, Power BI, Tableau, SQL, Microsoft Excel (Advanced), customer data platforms (CDPs), and marketing automation platforms.
• Strong knowledge of lead scoring, lead nurturing, campaign attribution, audience segmentation, customer lifecycle marketing, pipeline analytics, customer acquisition cost (CAC), customer lifetime value (CLV), return on advertising spend (ROAS), return on marketing investment (ROMI), key performance indicators (KPIs), and dashboard reporting.
• Familiarity with artificial intelligence (AI), Generative AI, predictive analytics, AI-powered campaign optimization, intelligent lead scoring, marketing automation, conversational AI, cloud technologies, customer intelligence platforms, and emerging marketing technologies is highly desirable.
• Strong analytical, commercial, and strategic thinking skills with the ability to interpret marketing data, identify growth opportunities, optimize campaign performance, improve lead quality, and develop data-driven acquisition strategies.
• Excellent communication, presentation, collaboration, and stakeholder management skills with the ability to work effectively with sales teams, marketing teams, product managers, designers, developers, executives, agencies, and external business partners.
• Experience supporting B2B SaaS, enterprise technology, financial services, healthcare, e-commerce, manufacturing, professional services, education, recruitment, or multinational organizations is highly desirable.
• Strong project management and organizational skills with the ability to manage multiple demand generation initiatives, coordinate cross-functional teams, prioritize campaign execution, monitor key performance indicators (KPIs), and deliver measurable business outcomes within established timelines.
• Professional certifications such as HubSpot Marketing Software Certification, HubSpot Inbound Marketing Certification, Google Analytics Certification, Google Ads Search Certification, Salesforce Marketing Cloud Certification, Marketo Certified Expert, Meta Certified Digital Marketing Associate, or equivalent demand generation and digital marketing certifications are considered an advantage.
• A data-driven, commercially focused, and growth-oriented marketing professional with a passion for generating qualified demand and leveraging AI, Generative AI, automation, advanced analytics, and modern marketing technologies to optimize customer acquisition, accelerate sales pipeline growth, improve marketing efficiency, and deliver sustainable long-term business success.