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NOVACARD Linkedin · Posted 2mo ago

Marketing Manager

Mexico City

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Indexed description

The Marketing Manager will be responsible for developing and executing both offline and online marketing strategies to drive brand awareness, customer acquisition, and business growth.

This role requires a highly creative and analytical professional capable of operating in a fast-paced startup environment

Key Responsibilities

  • Develop and execute marketing campaigns across online and offline channels.
  • Manage digital marketing initiatives including paid media, social media, SEO, and CRM campaigns.
  • Coordinate branding and merchant marketing activities.
  • Analyze campaign performance and optimize acquisition strategies.
  • Collaborate with Sales and Operations teams to support business growth.
  • Manage relationships with agencies and marketing vendors.
  • Support customer retention and engagement initiatives.
  • Monitor market trends and competitor activity.
  • Develop marketing KPIs and reporting dashboards.
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 5+ years of marketing experience.
  • 2+ years of management experience
  • Experience in startups, financial services, retail, or consumer-focused industries preferred.
  • Strong understanding of digital marketing channels and analytics.
  • Creative and data-driven mindset.
  • Advanced English
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