Segment Marketing Manager Growth - FGFD & Bacharach

Descripción General

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsabilidades

The Segment Marketing Manager for Growth will be responsible for defining and executing the go-to-market strategy for their segments of responsibility, focusing on demand generation initiatives and marketing strategies that seamlessly integrate local market needs with the company's global strategy. This role requires a deep understanding of customer personas, the complete buying process, and key customer pain points to deliver powerful and differentiated selling propositions to the sales team.

Key Responsibilities:

• Execute and Optimize Commercial Initiatives – Manage existing commercial initiatives to drive demand for the product and market, ensuring alignment with sales team objectives and market dynamics.
• Measure and Adjust Strategy Performance – Measure the success of strategy implementation through KPIs and adjust tactics as needed to ensure alignment with the company's strategic objectives.
• Cross-Functional Collaboration – Collaborate with Marketing peers, Marcom, Sales, Customer service, service and operations teams to ensure marketing activities are aligned with market needs and contribute to the overall effectiveness of market strategies.
• Feed Market Intelligence to Global Strategy – Feed local major customer needs, product requirements, and market dynamics to the rest of the strategic product marketing organization for incorporation into the global strategy.

Requisitos

Experience (required):

• 5+ years of business experience, with 3 years in experience marketing or customer-facing roles;
• Deep knowledge in products strategy, industry standards, and safety regulations;
• Analytical profile with strong business mindset;
• Technical sales process and/or customer facing role experience;
• Language: Spanish, Portuguese and English spoken and written (Proficiency)
• Work experience interacting with customers, sales and distributors.
• Demonstrated experience in demand generation and go-to-market strategy execution

Experience (preferred):

• MS Office management and ERP systems;
• Excel proficiency and SAP ECC experience;
• Account-Based Marketing (ABM) or Account-Based Acceleration (ABA) experience;
• Experience with marketing automation platforms and CRM systems (Salesforce);
• Background in strategic planning and value proposition development;

Education (required):

• Bachelor’s degree in Marketing, Business administration and/or Engineering.
• Project management, strategic planning, value proposition management

Education (preferred):

• Marketing certification or professional qualification
• MBA in Marketing or related field
• Certifications in digital marketing, data analytics, or business intelligence

Travel:

10% to 25%

Budgetary Responsibility:

Responsible for marketing budget spend for respective Growth Group/Segment

Leverages marketing spend to highest effectiveness level

Location: Querétaro, México or Diadema - São Paulo