整合营销经理

Integrated Marketing Manager – Australia, Small Home Appliance Industry

Department: Marketing

Reports To: Country Manager

Company: VeSync (COSORI | Levoit | Etekcity)

The Role

We’re looking for a strategic and hands-on Integrated Marketing Manager to lead the development and execution of the regional marketing strategy that connects product launches with measurable business outcomes. Based in Australia,and supporting products under VeSync brands such as COSORI, Levoit, and Etekcity, this role sits at the core of our Australia operations.

You’ll be responsible for formulating regional marketing strategies, aligning cross-functional teams for implementation, localizing global strategies, managing story-telling planning, and coordinating with local distributors to ensure consistent brand and product communication across markets. Equally important, you will apply consumer and market insights to shape integrated campaigns that directly influence key business metrics—including sales growth, market share expansion, improved customer conversion rates, and brand awareness uplift.

This is a results-driven role where creativity meets accountability. The ideal candidate is someone who not only thinks in stories and campaigns but also understands the impact of those efforts on tangible business outcomes—bridging the gap between brand vision, product launches, and commercial performance.

Key Responsibilities

• Develop & Execute Integrated Marketing Strategy: Lead the creation and implementation of cohesive integrated marketing strategies to ensure product launch success. Ensure all marketing efforts work together to strengthen product positioning, engage consumers, and drive business growth.
• Ensure Cross-Functional Integration: Oversee and unify marketing initiatives across content, influencers, social media, PR, creative campaigns, brand community efforts, and even outside partners/agencies to create a seamless and cohasive marketing strategy.
• Drive Campaign Planning & Execution: Set the campaign roadmap and coordinate timelines across teams. Track progress across all marketing functions, proactively identifying risks and reallocating resources to maximize efficiency and output.
• Audience Segmentation & Persona Application: Collaborate closely with the Insights team to understand audience segmentation frameworks and persona research across the markets. Apply these insights effectively into integrated marketing plans, ensuring that campaign targeting, messaging, and content reflect cross-cultural nuances and resonate with local consumer behaviours.
• Product Messaging Planning: In close collaboration with the PMM/GTM, manage localized product story-telling across digital channels (email, blog, social media, etc), aligning content with product timelines, channel needs, and campaign needs
• Distributor & Channel Partner Alignment: Collaborate with regional distributors and key retail partners to ensure consistent execution of campaign messaging, product positioning, and promotional activity—bridging local needs with central strategy.
• Performance & Analytics: Monitor campaign performance and consumer engagement metrics. Conduct data-driven reviews to optimize creative, media allocation, and messaging strategy.

What We're Looking For

• 7+ years of experience in integrated marketing, brand management, or campaign planning—preferably in consumer tech, lifestyle, or DTC brands.
• A hands-on marketer who is equally comfortable building strategy and rolling up their sleeves to execute and optimize campaigns in real time.
• Proven track record in leading cross-functional teams and managing complex, multi-market campaigns across paid, owned, and earned channels.
• Strong experience in localizing global strategies and aligning with regional distributors and retail partners on product campaigns and launches.
• Skilled in editorial content planning, with a close working relationship with content, PR, and digital teams to implement unified storytelling strategies.
• Experience running or collaborating on consumer insight research, and applying findings to influence campaign development and brand messaging.
• Demonstrated ability to align internal and external stakeholders, managing multiple projects while ensuring consistency and brand integrity.
• Analytical mindset with proficiency in marketing performance tools (e.g., Google Analytics, Meta Ads Manager, Google Adwords, SEMRush, CRM platforms).
• Fluent in English; Chinese is a strong plus.
• Energetic, entrepreneurial, and highly organized—thrives in fast-paced, cross-cultural environments.

Scope of KPIs

• New Product Launch Success (Forecast completion rate)

• Branded Search Volume

• Blended Marketing ROAS

• Campaign Effectiveness & ROI

• Share of Voice (SOV)

[[email protected]]