Growth Marketing Manager

Growth Marketing Manager

Location: Melbourne

Employment type: Full-time - Hybrid (3 days in office, 2 days WFH)

Reporting to: Head of Growth

Help drive the next stage of growth at 23 Digital

This role is based in Melbourne. Applicants must be able to work from our Melbourne office as required.

23 Digital is looking for a commercially minded B2B Marketing Manager to take ownership of our internal marketing and lead-generation activities.

This is an internal growth role—not a client account management position.

Your focus will be on marketing 23 Digital, strengthening our position in the Australian market and building a consistent pipeline of qualified opportunities for our sales team.

Your primary KPI will be clear: increase the number and quality of marketing-qualified leads generated for 23 Digital.

Reporting directly to the Head of Growth, you will develop and execute integrated campaigns across content, search, paid media, social media, email, partnerships, events and other growth channels.

About 23 Digital

Established in 2007, 23 Digital is an integrated digital agency helping ambitious businesses grow through strategy, digital marketing, websites, eCommerce and technology.

Our capabilities span:

• Digital strategy
• Website design and development
• eCommerce
• SEO and AI search
• Paid media
• Social media
• Content marketing
• CRM and marketing automation
• Software, mobile applications and integrations

You will have access to specialists across these disciplines, giving you the resources to launch sophisticated campaigns without relying solely on external agencies.

What you’ll own

You will take ownership of 23 Digital’s internal marketing strategy and execution, including:

• Working with the Head of Growth on developing and managing the annual B2B marketing plan
• Building integrated campaigns that generate qualified MQLs and sales opportunities
• Managing 23 Digital’s website as a lead-generation channel
• Improving landing pages, calls to action and conversion pathways
• Developing campaigns across SEO, AI search, paid media, LinkedIn, email and social media
• Creating a consistent content program across articles, case studies, reports, video, webinars and thought leadership
• Coordinating events, roundtables, speaking opportunities and industry activations
• Supporting strategic partnerships and co-marketing initiatives
• Strengthening 23 Digital’s brand positioning, messaging and market presence
• Developing sales enablement materials, including capability decks, case studies and campaign assets
• Managing lead-nurture campaigns and marketing automation
• Working closely with sales to define MQL criteria and improve lead quality
• Tracking campaign performance, attribution and marketing-sourced pipeline
• Coordinating internal specialists, creatives, developers and external partners to deliver campaigns

This is a hands-on management role. You will play a big part in the strategy, but you will also be comfortable driving projects forward and ensuring campaigns are delivered.

How success will be measured

Your primary measure of success will be the consistent growth of qualified MQLs.

Supporting measures will include:

• Marketing-sourced sales pipeline
• Cost per qualified lead
• Website conversion rate
• Leads and opportunities generated through events and partnerships

About you

You are a commercially focused marketer who understands that successful B2B marketing must ultimately create sales opportunities and revenue.

You will ideally bring:

• 3 - 5+ years of B2B marketing experience
• Demonstrated B2B marketing or demand-generation experience
• A proven ability to generate qualified leads and contribute to sales pipeline
• Experience developing and executing multi-channel marketing campaigns
• Strong content, messaging and campaign-development skills
• Experience managing websites, landing pages and conversion pathways
• Working knowledge of SEO, paid media, social media and email marketing
• Experience using CRM (HubSpot) and marketing automation platforms
• Strong analytical skills and confidence interpreting campaign and funnel data

Experience marketing an agency, professional-services firm, technology company or other complex B2B service would be highly regarded.

Experience with HubSpot, events, partnerships or executive thought-leadership programs would also be advantageous.

Why join 23 Digital?

This is an opportunity to take genuine ownership of an established agency’s internal marketing function.

You will:

• Report directly to the Head of Growth - very experienced in the marketing agency industry
• Have a clear mandate and measurable commercial objectives
• Help shape 23 Digital’s positioning and go-to-market strategy
• Work with experienced specialists across marketing, creative and technology
• Lead high-impact projects across content, campaigns, events and partnerships
• See a direct connection between your work, sales pipeline and company growth
• Play an important role in the next stage of 23 Digital’s expansion

How to apply

Please submit your CV along with a short introduction explaining:

• Your experience in B2B marketing and what you could bring to 23 Digital

We are looking for someone who wants to build more than marketing activity—we want someone who can help build a predictable growth engine for 23 Digital.