Regional Marketing & Sales Enablement Manager EMEA Vehicle Aftermarket (VA) - SKF Automotive Business

By creating bearings and solutions for everything from industrial applications to vehicles, SKF plays an essential role in our everyday lives. In Q4 2026, SKF intends to spin off its Automotive business and list it as a separate company under the name of SKF Vertevo. A company created to support the future of the automotive market, and to co-drive the future of mobility faster.

This role will be a part of that new company. Would you like to join us, and move people further?

Regional Marketing & Sales Enablement Manager EMEA Vehicle Aftermarket (VA)

- SKF Automotive Business

SKF Vehicle Aftermarket (VA) is a trusted supplier that serves the Automotive aftermarket with high-quality products and premium services for cars and commercial vehicles globally. With over 20,000 variations, our unmatched product range delivers comprehensive system repair solutions. We prioritize easy access to required parts, ensuring timely availability and efficient repairs. SKF VA has a strong network of over 10,000 distributors and dealers worldwide. This expansive reach ensures that our spare parts for cars, trucks, and two-wheelers are readily available in workshops across the globe.

Key responsibilities (or What you can expect in the role)

As Regional Marketing & Sales Enablement Manager EMEA, you will drive commercial growth by turning business priorities, product innovation, and customer insights into effective marketing and sales enablement initiatives across the region. Working closely with Sales, Product Line Management, Technical Training, and Customer Experience, you will lead demand-generation campaigns and play a key role in product launches and customer activation programs that strengthen market presence, accelerate growth, and deliver measurable business impact.

• Drive regional marketing, demand generation, and customer activation initiatives that support profitable growth across EMEA.
• Drive the commercialization of new products, services, and repair solutions, playing a key role in cross-functional market launch activities to maximize customer adoption and commercial success.
• Coordinate launch readiness for sales teams, distributors and key accounts to maximize adoption and commercial success, ensuring each launch package includes product positioning, customer value proposition, sales argumentation, competitive differentiation, technical training content, customer communication, and activation tools.
• Enable Sales teams and channel partners with compelling tools, content, and value propositions that strengthen customer engagement and conversion, converting product and technical competence into customer confidence, commercial attractiveness, and buying decisions.
• Develop market and customer-specific activation packages for distributors, workshops, garages, fleets, e-retailers, and selected key accounts.
• Drive measurable marketing contribution to sell-in and sell-out performance in close alignment with regional and country sales teams.
• Plan and execute campaigns, trade fairs, customer events, and digital activations that deliver measurable business impact.
• Manage agencies, suppliers, timelines and budgets with operational excellence.
• Analyze market trends, customer needs, channel dynamics and competitor activity to identify growth opportunities and improve commercial effectiveness.
• Support the deployment of the new automotive brand in the region while ensuring alignment with global brand positioning and business objectives.
• Ensure communication activities strengthen customer trust, product credibility and commercial performance.

Requirements (or We expect you to have/be)

• Bachelor’s degree in Marketing, Business Administration, Communications, Commercial Management or a related field.
• Minimum 5–7 years of experience within commercial marketing, demand generation, sales enablement, business development or market activation.
• Proven track record of delivering measurable business impact through B2B marketing initiatives, preferably within the automotive aftermarket or another technical distribution environment.
• Experience working closely with sales organizations, product management, distributors, channel partners and key accounts.
• Demonstrated success in product launches, campaigns, events and commercial activation programs.
• Strong understanding of customer conversion, sell-in/sell-out dynamics and channel activation.
• Excellent stakeholder management and influencing skills within a matrix organization.
• A data-driven mindset with experience measuring campaign effectiveness, launch performance and marketing ROI.
• Strong communication and storytelling skills with the ability to simplify complex technical and commercial information.
• Fluent English. Additional European languages are considered an advantage.

You will enjoy working here if you have…

• A commercially driven and customer-centric mindset, with a passion for translating market insights, customer needs, and product capabilities into business growth opportunities.
• A creative and proactive approach, enjoying the challenge of developing innovative marketing and activation initiatives that deliver measurable results in a dynamic environment.
• A collaborative and influential personality, capable of building strong relationships across functions, countries, and external partners while driving alignment and execution in a matrix organization.

If you want to go further

This position will be located anywhere in EMEA, preferably on one of our sites in Germany, France, or Sweden.

Please note that this position requires 30 to 40% of international work trips.

You will report to Elodie Gao, Head of Global Marketing & Communication VA, who is located in Airasca, Italy For questions regarding the recruitment process, please contact Anasthasie Bonhomme, Talent Acquisition Specialist, by email [email protected]. Please note that we can't accept applications via email.

Apply with your CV in English throughout the system, no later than the 16th of August. We will screen candidates continuously, so make sure to submit your application as soon as possible.

If you want to know more about SKF Automotive business, please visit our webpage : SKF Automotive: Bearings & aftermarket solutions since 1907

Transparency and fairness matter to us

At SKF, we see diversity in our workforce as an asset that supports better business results. We are committed to having a fair and inclusive recruitment process where all hiring decisions are based on objective, job-related criteria, ensuring equal opportunities for all candidates.

To support a fair and transparent recruitment process, the process may include assessments, and before hiring, we may also carry out background checks and verify application information. We will discuss your salary expectations during the first interview, and our final offer will be based on an objective evaluation of your experience, skills, and potential, aligned with the scope of the role and our internal salary guidelines. Our recruitment process may differ from country to country and will always be in line with applicable country-specific laws and regulations.

Come as you are – just be yourself. #weareSKF