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emnify Linkedin · Posted 28d ago

Senior Product Marketing Manager

Germany

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Indexed description

Your Role


As a Senior Product Marketing Manager working with our VP or Marketing Mia, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.


You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.


This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.


We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.


Why Join Us?

  • Join a fast-growing company in a complex, high-value industry
  • Work closely with Product and Engineering on cutting-edge IoT solutions
  • Be a key driver of how we win deals and differentiate in the market
  • High visibility and impact across Sales, Marketing, and Leadership
  • Opportunity to shape go-to-market strategy and messaging


Your Goals:

  • Equip Sales and SDR teams with compelling messaging, assets, and battle cards
  • Build and maintain a strong understanding of the competitive landscape
  • Support strategic deals and contribute to winning high-value opportunities
  • Drive go-to-market initiatives for key products and use cases


Your Impact:

  • Develop and maintain competitive intelligence and clear differentiation narratives
  • Create and deliver sales enablement materials (battle cards, decks, messaging)
  • Partner closely with Sales to improve win rates and deal execution
  • Support RFPs and strategic deals with tailored messaging and insights
  • Contribute to go-to-market strategy for new products and use cases
  • Collaborate with Product and Engineering to translate technical features into customer value
  • Build frameworks for content that support campaigns and sales conversations


What We Expect:

  • Experience in Product Marketing within IoT or Telecom / connectivity / Or closely related
  • industriesStrong understanding of the IoT/telco/connectivity landscape (non-negotiable)


Experience in:

  • Competitive analysis
  • Sales enablement
  • Go-to-market execution
  • Ability to work cross-functionally with Product, Sales, and Marketing teams
  • Strong storytelling skills — translating technical concepts into business value


Preferred Background:

  • Experience at IoT companies, connectivity providers, or modern telco environments
  • Experience in scale-ups or high-growth environments is a strong plus


What Great Looks Like:

  • You deeply understand the market, competitors, and customer needs
  • You proactively identify gaps in messaging and positioning
  • You create assets that sales actually use and value
  • You thrive in ambiguity and build structure where needed


Why This Might Not Be a Fit:

  • You don’t have experience in IoT or telecom
  • You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact
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