Digital Marketing Specialist

ROLE SUMMARY

GP Strategies is The Learning Velocity Company™ — a global leader in workforce transformation, helping the world's largest organizations build capability and grow through their people. We're looking for a Digital Marketing Specialist to help bring our B2B campaigns to life across paid media, email, and marketing automation, working closely with the Digital Marketing & ABM Manager to drive pipeline and brand visibility for GP Strategies globally.

This is a great fit for someone who enjoys owning campaigns end-to-end, is comfortable working with data, and is motivated to keep learning and improving with every iteration.

KEY RESPONSIBILITIES

• Plan, build, and manage B2B paid media campaigns, primarily across Google Ads (Search & Display) and LinkedIn Ads

• Develop and optimize audience targeting, ad copy, and creative assets for each channel and persona

• Build and execute email marketing campaigns and nurture flows— from content coordination through deployment — using HubSpot Marketing Hub

• Own campaign execution in HubSpot: segmentation, workflows, asset assignment and UTMs tracking

• Monitor campaign performance and deliver regular insights and recommendations to stakeholders

• Run A/B tests across ads, email campaigns, documenting learnings for continuous improvement

• Register and manage campaigns through our governance process — intake, approvals, and go-to-market (GTM) readiness checks

• Coordinate with content, creative and web teams on landing pages and campaign related assets.

• Partner with RevOps/Marketing Ops on lead data quality, attribution, and reporting.

• Support ABM initiatives, including account targeting and campaign execution

QUALIFICATIONS

Required

• 3–5 years of hands-on experience in B2B paid media, demand generation, or digital marketing

• Hands-on experience managing paid campaigns on LinkedIn Ads and Google Ads, from setup through optimization

• HubSpot Marketing Hub experience (intermediate level, 2–3+ years) — running email campaigns, segmentation, workflows, asset management, and reporting.

• A data-driven mindset — comfortable making decisions from campaign performance, not instinct

• Advanced English (C1 or above), written and spoken, with strong B2B copywriting skills

• Ability to translate strategic messaging into campaign execution

• Bachelor's degree in Marketing, Business, Communications, or a related field

Preferred (nice to have)

• Experience in a SaaS or B2B tech company

• Google Ads or LinkedIn Marketing Solutions certification

• Knowledge of GA4, Google Tag Manager, and reporting via Power BI or Looker Studio

• Experience with ABM platforms (Demandbase, 6sense, Apollo.io, or similar)

• Experience supporting ABM programs or named-account campaigns

• Familiarity with AI tools for marketing optimization

• Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent)

WHAT WE OFFER

• 100% remote work with global collaboration

• Exposure to international teams and Fortune 500 clients

• Direct impact on revenue and pipeline growth

• Long-term career development opportunities

• A collaborative environment balancing strategy and execution

Originally posted on Himalayas