Growth Marketing Manager

Growth Marketing Manager

Swoop recently raised a $7.3M seed round - one of the largest ever by an African consumer startup - to build an African super-app. Backed by Long Journey, Variant, Version One, Soma Capital, and Dune Ventures, Swoop recently started operations in Nigeria. Swoop is building one of Africa’s next great consumer companies, starting with food delivery.

We're looking for a Growth Marketer who wants to do the work, not just plan it. You’ll run campaigns across every channel we touch (CRM, creators, paid social, OOH, on-ground activations) and own them from idea to live to reporting. This is a hands-on role at a fast-moving, funded company building Africa's next great consumer company.

You'll work directly with our Head of Growth and the local teams, and you'll see the impact of your work in the numbers every single week.

What you'll do

Campaign Execution & Growth

• Plan and execute marketing campaigns across digital, field, restaurant partnerships, creators, referrals, CRM and promotions.
• Help drive app installs, first orders, repeat orders, referrals and customer retention.
• Execute fast campaigns around lunch, dinner, weekends, new restaurant launches, promos and local events.
• Work closely with operations and restaurant teams to make sure campaigns are grounded in what is actually happening on the street.

Field, Community & Local Marketing

• Support field activations across priority areas in Lagos, including campuses, offices, residential clusters, gyms, churches, events and high-traffic locations.
• Recruit, coordinate and manage ambassadors, promoters, creators and other local growth partners.
• Help build visibility for Swoop in target neighbourhoods through simple, scrappy and effective offline marketing.
• Spend time with customers, riders and restaurants to understand what is working and what is not.

Restaurant & Partner Marketing

• Work with restaurant partners to promote offers, bundles, launches and exclusive deals.
• Support co-marketing campaigns with key restaurants and local food brands.
• Help create simple marketing assets for restaurant onboarding, campaign pushes and category growth.
• Identify restaurants or food categories that can drive customer excitement and repeat orders.

Content, CRM & Social

• Support Swoop’s messaging across push notifications, WhatsApp, SMS, email and social media.
• Help create campaign copy that feels local, sharp and not boring.
• Work with designers, creators and agencies to produce campaign materials.
• Track which messages, offers and channels are driving action.

Performance Tracking & Learning

• Monitor campaign performance across sign-ups, first orders, repeat orders, CAC, promo use, GMV and retention.
• Prepare simple weekly updates on what worked, what failed and what we should do next.
• Use data and customer feedback to improve campaign ideas.
• Bring energy, curiosity and a bias for action every week.

What we're looking for

• At least 4 years in B2C or growth marketing, ideally at a startup, marketplace, or consumer app where you wore several hats at once.
• A genuine generalist - you've personally run campaigns across multiple channels, not just managed an agency
• Comfortable with data. You can pull your own numbers, read them honestly, and make a call.
• Proven hustle. We want to hear about the time you got something done with e.g low budget, no team, and a tight deadline.
• Strong Lagos / Nigeria market instinct - you understand how people here discover, decide, and spend.
• Food delivery, marketplace, or high-growth consumer experience is preferred

What we like (bonus, not required)

• A side project, hustle, or achievement that took off - we value people who make things happen.
• Hands-on experience with CRM tools (Customer.io, Braze, or similar) and basic creative production
• Curiosity about the whole funnel - you want to understand the business, not just your slice.

What you get

• $1,200-$1,700 per/mo, disbursed in Naira at the live exchange rate.
• A founding-era seat on the team that's building the growth engine - real ownership of campaigns, not someone else's slides to execute.
• A short path to bigger scope. We're growing fast, and the people who deliver here grow with it.