Paid Social Specialist

At Surfshark, we don't just run ads; we build growth engines. We're looking for a Paid Social Specialist to take the wheel and scale our global acquisition efforts. In this role, you’ll be the strategic driver of our paid social channels, with Meta Ads as your primary power source and plenty of room to scale secondary channels.

Are you ready to optimize high-budget campaigns, run advanced creative experiments, and turn data into growth opportunities? You’ll collaborate closely with marketing, analytics, and creative pros to build high-converting funnels and drive efficient customer acquisition at a massive scale. If you’re ready to make a global impact and you're driven by data, let’s talk.

If you want to:

• Own and scale our Paid Social campaigns across multiple international markets, ensuring campaigns align with efficiency goals.
• Run Meta Ads campaigns as your primary engine, while proactively identifying opportunities to test, launch, and scale secondary channels (e.g., TikTok, Reddit and etc).
• Continuously test ad creatives, hooks, copy, audiences, and landing pages tailored to each network's unique user behavior.
• Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas.
• Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation.
• Analyze complex cross-channel data sets to identify growth opportunities, scaling patterns, and inefficiencies in our conversion funnels.
• Prepare regular performance reports that clearly communicate campaign results, insights, and recommendations.
• Stay up to date with paid media trends, platform updates, and new acquisition strategies, bringing new ideas and experiments to the team.

And you can check off:

• Proven experience in managing paid social acquisition campaigns;
• The ability to analyze visual asset performance across different platforms and direct creative teams on platform-specific formats and trends;
• Proven expertise in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets and etc.);
• Solid understanding of modern paid social attribution (e.g., multi-touch attribution, incrementality testing) and navigating post-iOS14 tracking limitations.
• Excellent time management skills;
• Ability to work independently and collaboratively within a team;
• Outstanding interpersonal skills for effective collaboration with other departments;
• Proficiency in English both verbal and written;
• Familiarity with CRO and landing page best practices is an advantage;
• Experience in working with complex, global, large-scale campaigns is an advantage

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 2600-4500 Eur/month for the Lithuanian market, 13600-19000 Pln/month for the Polish market. It may vary depending on your skills and experience.