Marketing Manager | Robotics & Automation
Indexed description
Tekmark Group's robotics and automation arm, iFACT is the leading regional authorized PUDU Robotics distributor — deploying AMR, AI cleaning robots, and service robots across Malaysia, Singapore, and the Philippines. We're growing fast, and looking for a Marketing Manager to own that strategy and drive its execution.
This is a hands-on build role with real room to shape strategy. You'll work directly with the leadership team — defining market positioning, prioritising industry segments, and building the marketing processes needed to support regional growth. Good fit if you're customer-centric, commercially minded, comfortable with ambiguity, and want ownership over impact.
What You'll Do
Marketing Strategy
- Own the annual marketing plan, translating business goals and sales targets into a clear go-to-market strategy.
- Define target segments, market positioning, and GTM priorities through market and competitor research, working closely with sales to surface customer pain points and gaps.
Demand Generation
- Drive online and offline lead generation campaigns that directly fuel the sales pipeline.
- Co-own the lead management process with sales — qualification, nurturing, and monthly conversion tracking.
Partnerships & Events
- Plan and run roadshows, exhibitions, and industry events.
- Build relationships with industry associations, principals, and channel partners that extend our reach.
Content & Digital Marketing
- Drive thought leadership content across digital and offline channels to position iFACT as the go-to robotics partner in the region.
- Manage digital marketing channels such as website, SEO, paid social/search, and email to support brand visibility and lead generation, working with AI tools and agency partners.
- Develop sales presentation materials and case studies.
Budget & Reporting
- Manage agency, vendor, and budget to ensure effective execution.
- Track monthly performance such as campaign metrics, leads, ROI, and report insights and recommendations to leadership.
What You'll Bring
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of relevant marketing experience, ideally in B2B, technology, robotics, automation, or industrial solutions.
- Track record running end-to-end campaigns — lead generation, digital, partnerships, events, content, and sales support.
- Experience developing vertical-market GTM strategies, and working with channel partners, principals, or distributors.
- Commercially minded — Good understanding of CRM, lead qualification, and pipeline reporting, with the ability to build business cases and articulate customer ROI.
- Hands-on, resourceful, and a strong problem solver — comfortable building from scratch and adapting fast.
- Hungry to learn and quick to adopt AI into your workflow.
- Exceptional communicator and stakeholder manager — represents the brand externally with confidence, and distils complexity for leadership.
- Willing to travel regionally for customer engagement, exhibitions, and partner activities.
Why This Role
- A chance to shape business growth and see the direct impact of your work.
- Work directly with leadership and influence regional business growth
- Regional exposure across Malaysia, Singapore, and the Philippines.
- Positive, proactive, engaging culture
- Fun & Fund, values both people and performance.
- Hybrid working arrangement.
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