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Hays Linkedin · Posted 6d ago

Growth Marketing Manager

Kuala Lumpur

Linkedin
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Indexed description

Our client is a fast-growing HR technology and workforce solutions business with a strong presence across Asia

Your new company

As the Growth Marketing Manager, you will be responsible for driving qualified pipeline generation and revenue growth through strategic Account-Based Marketing (ABM), performance marketing, and conversion optimisation initiatives. Working closely with Sales leadership, you will ensure marketing efforts are directly aligned to high-value target accounts and measurable commercial outcomes.

Your new role

  • Own and deliver a marketing-generated pipeline, managing the full funnel from lead generation through to opportunity creation and conversion.
  • Develop and execute Account-Based Marketing (ABM) strategies targeting priority accounts and industry segments across Asia Pacific.
  • Plan and execute multichannel demand generation campaigns with a strong focus on LinkedIn, digital marketing, retargeting, and performance-driven initiatives.
  • Partner closely with Sales teams to improve pipeline velocity, account engagement, lead quality, and commercial outcomes.
  • Take ownership of marketing funnel performance, optimising traffic quality, campaign engagement, landing page conversion, and overall ROI.
  • Monitor and analyse key metrics including pipeline generated, conversion rates, customer acquisition costs, and campaign effectiveness to drive continuous improvement

What you'll need to succeed

  • Minimum 4 years of experience in Growth Marketing, Performance Marketing, Demand Generation, or B2B Marketing.
  • Proven track record in building and executing successful lead generation and pipeline creation strategies.
  • Experience with Account-Based Marketing (ABM), targeted campaigns, and customer acquisition initiatives.
  • Strong analytical mindset with the ability to translate marketing data into actionable business insights.
  • Experience working closely with sales teams in a revenue-focused environment.
  • Background within SaaS, HR Tech, technology, professional services, or other B2B industries will be highly advantageous

What you'll get in return

  • Opportunity to join a high-growth regional organisation with strong expansion plans across APAC.
  • Significant ownership and visibility within the business, directly influencing revenue growth and commercial performance.
  • Collaborative and entrepreneurial culture with strong exposure to senior stakeholders.
  • Competitive salary package and attractive performance incentives.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to [email protected] , or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

Desired Skills and Experience

A HR Technology company is looking for a commercially driven Growth Marketing Manager to own and scale their pipeline generation engine across key APAC markets

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