Marketing Manager (Real Estate/ Property)

Job Description:

• To develop and implement marketing & sales strategies to promote Company's properties and enhance Company’s branding and market positioning.
• Develop, implement and evaluate integrated event marketing strategies, including advertising, branding, marketing collateral, cross-promotional campaigns, digital and social media initiatives, corporate communications and issue management.
• Conduct market research to determine feasibility and marketability of new products.
• Develop and review pricing strategies and sales package proposals to optimize sales potential and profitability.
• Consistently research market trends in residential properties and consumer preferences, while conducting competitor and industry analyses.
• Support the sales team with effective marketing tools, lead generation and customer engagement activities.
• Ensure proper representation at exhibitions in order to generate sales leads and enhance brand image.
• Monitor and evaluate the performance of sales and marketing initiatives.
• To manage sales and marketing budget and ensure compliance with company expenditure requirements.
• Ensure consistent brand identity and messaging across all marketing channels.
• To perform any other duties to be assigned by superior from time to time.

Job Requirements:

• Diploma/ Bachelor's degree in Marketing, Business Studies or other related field.
• Minimum 7 years of experience in property development marketing, with at least 3 years in a managerial role.
• Strong background in digital marketing, project launches and event planning.
• Strong leadership and team management skills.
• Able to inspire, lead and manage the Sales & Marketing team to implement the strategies effectively.
• Excellent communication, negotiation and interpersonal skills.
• Flexible and dynamic with the ability to think creatively to achieve objectives.
• Independent, driven and result-oriented with a strong sense of accountability.