Search Marketing Manager / Search Engine Marketing Specialist / SEM Specialist

Role Description

Lead the planning, execution, and optimization of search marketing strategies that maximize online visibility, generate qualified traffic, and drive customer acquisition across paid and organic search channels. This role is responsible for developing high-performing search engine marketing (SEM) campaigns, managing search advertising budgets, improving campaign performance, and aligning search strategies with overall business and digital marketing objectives. The successful candidate will collaborate with digital marketing, SEO, content, product management, web development, UX/UI, analytics, sales, finance, and cross-functional stakeholders to deliver integrated search marketing initiatives that improve return on investment (ROI) and long-term business growth. The role also involves managing Google Ads and Microsoft Advertising campaigns, conducting keyword research, developing bidding strategies, optimizing ad copy and landing pages, performing A/B testing, monitoring quality scores, analyzing campaign performance, implementing conversion tracking, leveraging artificial intelligence (AI)-powered bidding and campaign optimization, integrating SEO and SEM strategies, managing remarketing initiatives, analyzing competitor activity, preparing executive reports, and driving continuous improvements in customer acquisition, conversion rates, and digital marketing performance.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Computer Science, Information Systems, Data Analytics, Statistics, or a related field; relevant search marketing certifications are highly desirable.
• Proven experience as a Search Marketing Manager, Search Engine Marketing Specialist, SEM Specialist, Paid Search Specialist, Performance Marketing Specialist, PPC Manager, Digital Marketing Manager, or a similar search marketing role.
• Strong understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, Google Ads, Microsoft Advertising, keyword research, bidding strategies, quality score optimization, conversion tracking, attribution modeling, landing page optimization, remarketing, campaign management, and digital marketing analytics.
• Extensive experience managing paid search campaigns, optimizing campaign performance, conducting keyword analysis, writing high-converting ad copy, managing advertising budgets, improving return on ad spend (ROAS), implementing conversion tracking, and analyzing campaign performance across multiple search platforms.
• Hands-on experience with Google Ads, Microsoft Advertising, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Google Search Console, Semrush, Ahrefs, Microsoft Clarity, Optimizely, VWO, HubSpot, Salesforce, Power BI, Tableau, Microsoft Excel, CRM platforms, customer data platforms (CDPs), and marketing automation tools.
• Strong knowledge of SEO fundamentals, conversion rate optimization (CRO), audience targeting, customer segmentation, attribution models, landing page optimization, HTML, JavaScript, tracking pixels, APIs, and web analytics implementation is highly desirable.
• Familiarity with artificial intelligence (AI), Generative AI, AI-powered campaign optimization, Smart Bidding, Performance Max, predictive analytics, marketing automation, cloud technologies, customer intelligence platforms, and emerging search technologies is highly desirable.
• Strong analytical, strategic thinking, and problem-solving skills with the ability to interpret campaign data, optimize acquisition costs, identify growth opportunities, evaluate customer behavior, and develop data-driven marketing strategies.
• Excellent communication, presentation, collaboration, and stakeholder management skills with the ability to work effectively with marketing teams, designers, developers, product managers, executives, agencies, and external partners.
• Experience supporting e-commerce businesses, SaaS platforms, B2B organizations, enterprise websites, marketplaces, lead generation campaigns, multinational advertising programs, or high-budget search marketing accounts is highly desirable.
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously, prioritize optimization initiatives, coordinate cross-functional teams, monitor key performance indicators (KPIs), and deliver measurable business results within established timelines.
• Professional certifications such as Google Ads Search Certification, Google Analytics Certification, Microsoft Advertising Certified Professional, Google Tag Manager Certification, HubSpot Digital Marketing Certification, Semrush PPC Certification, or equivalent search marketing and analytics qualifications are considered an advantage.
• A data-driven, commercially focused, and results-oriented search marketing professional with a passion for maximizing digital performance and leveraging AI, Generative AI, automation, advanced analytics, and modern search marketing technologies to increase qualified traffic, optimize advertising efficiency, improve conversion performance, and deliver sustainable long-term business growth.