Marketing Manager

Marketing Manager (Digital Focus) Travel industry preferable.

Birmingham, UK

Reports to: Head of Marketing / Commercial Director

About the Role

We are looking for a results-driven Marketing Manager with a strong digital skillset to join a growing travel/tour operator business. This role will be responsible for planning, executing, and optimising multi-channel marketing campaigns that drive brand awareness, customer acquisition, and revenue growth.

The ideal candidate will combine creativity with data-driven decision-making and have experience working in a fast-paced, customer-focused environment.

Key Responsibilities

· Develop and deliver integrated marketing campaigns across digital and offline channels

· Lead digital marketing activity, including paid media (PPC, display, social), SEO, email marketing, and website optimisation

· Analyse campaign performance and customer data to drive continuous improvement and ROI

· Manage and optimise the company website, ensuring strong UX, conversion rates, and SEO performance

· Collaborate with sales, product, and commercial teams to align marketing activity with business objectives

· Oversee content strategy, including social media, blogs, and customer communications

· Manage relationships with external agencies and partners

· Monitor market trends, competitor activity, and customer insights within the travel sector

· Support brand development and ensure consistency across all marketing channels

· Manage marketing budgets and report on performance against KPIs

Key Requirements

· Proven experience in a Marketing Manager or Senior Digital Marketing role

· Strong digital marketing expertise across paid media, SEO, CRM/email, and analytics

· Experience using tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms

· Data-driven mindset with strong analytical and reporting skills

· Experience managing budgets and delivering measurable ROI

· Excellent communication and stakeholder management skills

· Ability to manage multiple projects in a fast-paced environment

Desirable

· Experience within the travel industry, tour operator, or leisure sector

· Knowledge of customer journey mapping and lifecycle marketing

· Experience with marketing automation platforms

· Familiarity with booking systems or e-commerce platforms

What We Offer

· Hybrid working model (London or Birmingham base)

· Competitive salary and benefits package

· Opportunity to shape and grow digital marketing in a dynamic travel business

· Collaborative and supportive team environment

Salary £40,000 - £50,000 depending on experience.