Growth Marketing Manager

Location: Lenexa, KS (Kansas City Metro)

Department: Sales & Marketing

Reports To: President

About E3 XPS

At E3 XPS, we help brands create exceptional trade show and experiential marketing programs through innovative design, flawless execution, and industry-leading service.

As we continue to grow, we're looking for a Growth Marketing Manager who is passionate about generating qualified inbound leads, improving the customer journey, and helping position E3 XPS as the preferred partner for exhibit design, exhibit management, and experiential marketing.

Position Summary

The Growth Marketing Manager is responsible for driving inbound lead generation and supporting revenue growth for E3 XPS.

This individual will own the company's marketing operations, HubSpot platform, content strategy, website management, email marketing, and digital campaigns while serving as the primary point of contact for our external SEO and Google Ads agency.

More importantly, we're looking for someone who constantly brings fresh ideas. Success isn't measured by simply completing marketing tasks—it's measured by generating qualified opportunities, improving marketing performance, and proactively identifying new ways to grow the business.

This role is NOT execution only.

The right person will identify opportunities, build the plan, and move — without being told. We need someone who reads the business, spots what’s missing, and acts on it. If you need a roadmap handed to you, this isn’t the right fit. If you’re the kind of marketer who sees a gap and fills it before anyone asks, keep reading.

Primary Responsibilities

Lead Generation & Growth

• Develop and execute marketing campaigns that generate qualified inbound leads.
• Build and optimize lead generation funnels using HubSpot.
• Create landing pages, forms, calls-to-action, and lead nurturing workflows.
• Plan and implement a backlink strategy to improve our search authority and online visibility.
• Improve website conversion rates and visitor engagement.
• Develop marketing initiatives that directly support revenue growth.
• Present new marketing ideas and growth strategies to leadership on an ongoing basis.

HubSpot Administration

• Serve as the primary administrator for HubSpot CRM and Marketing Hub.
• Build and maintain marketing automation workflows.
• Manage email marketing campaigns and customer nurture sequences.
• Maintain CRM data quality and audience segmentation.
• Develop dashboards and reports measuring marketing performance.

Agency & Vendor Management

• Manage the relationship with E3 XPS's external SEO and Google Ads agency.
• Coordinate website updates with development partners.
• Review campaign performance and recommend improvements.
• Ensure agency initiatives align with business goals and deliver measurable ROI.

Content & Brand Marketing

• Write weekly blog articles focused on trade show and experiential marketing topics.
• Develop monthly customer case studies.
• Create email campaigns and newsletters.
• Manage LinkedIn and social media content.
• Maintain the E3 XPS website.
• Coordinate photography and video for completed exhibit projects.
• Manage the company exhibit photo and video library.
• Develop marketing collateral, sales presentations, one-pagers, and downloadable resources.

Sales Enablement

• Partner with the sales team to create campaigns that generate qualified opportunities.
• Build targeted prospect lists by industry, trade show, and market segment.
• Create marketing materials that support business development efforts.
• Promote new service offerings and any other strategic initiatives.

Event & Community Marketing

• Plan, coordinate, and execute E3 XPS-hosted events such as open houses, client appreciation events, and facility showcases that bring prospects and clients into our space.
• Represent E3 XPS at local chamber of commerce events, industry networking functions, and community business organizations to maintain and grow our reputation in the Kansas City market.
• Build and maintain relationships with local business and industry contacts that support brand visibility, referral opportunities, and community presence.
• Attend trade shows on a quarterly basis to stay current on industry trends, engage with E3 XPS clients on the show floor, capture photos and video, and gather client testimonials for use in marketing content.
• Use trade show attendance to identify new content opportunities, competitive intelligence, and prospect engagement that feeds back into the marketing strategy.

Analytics & Performance

• Track campaign performance and marketing ROI.
• Measure website traffic, conversion rates, and lead generation.
• Monitor HubSpot dashboards and marketing KPIs.
• Present monthly performance reports with recommendations for improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–7+ years of B2B marketing experience.
• Experience with HubSpot CRM and Marketing Hub.
• Strong understanding of email marketing, marketing automation, content marketing, and lead generation.
• Experience coordinating with outside marketing agencies.
• Excellent writing and communication skills.
• Strong project management and organizational skills.
• Highly analytical with a passion for continuous improvement.
• Self-starter who enjoys developing new ideas and turning them into results.

What Success Looks Like

Within the first year, you will:

• Increase qualified inbound lead volume.
• Improve website conversion rates.
• Expand marketing automation through HubSpot.
• Strengthen the E3 XPS brand presence.
• Deliver measurable marketing ROI.
• Become a trusted strategic partner to the leadership and sales teams by consistently bringing forward innovative marketing ideas.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Marketing-sourced revenue
• Website conversion rate
• Landing page conversion rate
• Email campaign performance
• Marketing campaign ROI
• HubSpot adoption and automation effectiveness
• Marketing project completion
• New growth initiatives implemented

Compensation & Benefits

• Competitive salary: $80,000–$95,000 based on experience
• Performance bonus opportunity
• Health, dental, and vision insurance
• Flexible Paid Time Off (PTO)
• 401(k) with company match
• Professional development opportunities
• Opportunity to help shape the future growth of a fast-growing experiential marketing company

Why Join E3 XPS?

This isn't a traditional marketing position.

You'll have the opportunity to influence company strategy, work directly with leadership, build innovative marketing programs, and make a measurable impact on the growth of E3 XPS.

If you love creating ideas, driving results, and building something special, we'd love to meet you.