Digital Marketing Manager / Specialist

About Vagustim

Vagustim is a wellness technology brand focused on non-invasive vagus nerve stimulation. We operate at the intersection of health and consumer technology, with a strong focus on direct-to-consumer growth.

Role Overview

We are hiring a Growth Marketing Manager to execute and manage marketing initiatives across the full funnel, with a focus on website performance, lifecycle marketing, content, influencer partnerships, and reporting. This is a hands-on role focused on execution, testing, and operational excellence. You will work closely with leadership to implement strategy, improve conversion, and ensure marketing systems run effectively.

Requirements

Required:

• 2 to 4 years of experience in growth or digital marketing
• Experience working with eCommerce or DTC brands
• Hands-on experience across website, content, lifecycle, or organic channels
• Familiarity with email marketing platforms such as Klaviyo or similar
• Experience with CRO and experimentation tools such as VWO or similar
• Strong understanding of tracking, attribution, and performance reporting
• Comfortable working with GA4, Shopify, and marketing dashboards
• Strong organizational and execution skills
• Experience with influencer or creator marketing

Preferred:

• Experience with SEO and content marketing
• Experience working with agencies or external partners

Key Responsibilities

Website and Conversion Optimization: Own website performance across landing pages, product pages, and checkout. Set up and manage A/B tests using tools such as VWO. Identify friction points and implement improvements across the funnel. Work closely with design and development to deploy changes.

Lifecycle and Retention: Manage email marketing end-to-end, including acquisition flows, lifecycle campaigns, and retention programs. Improve customer engagement, repeat purchase, and lifetime value. Optimize key touchpoints such as browse abandonment, cart abandonment, and post-purchase flows.

Content and Organic Growth: Develop and manage content across organic social, blog, and on-site experiences. Maintain and execute the content calendar. Support SEO initiatives, including on-page optimization and content publishing. Ensure consistency and quality across all brand touchpoints.

Influencer and Partnership Management: Identify, source, and manage influencer and creator partnerships. Lead outreach, negotiation, and coordination of campaigns. Build a repeatable system for sourcing and scaling creators. Track and evaluate performance across influencer and referral channels.

Creative and Asset Coordination: Source and organize images, videos, and user-generated content. Brief designers and editors with clear requirements. Maintain a structured library of creative assets. Monitor creative performance and iterate based on results.

Paid Channel Coordination: Work alongside the paid media agency to support execution and performance. Provide inputs on creatives, landing pages, and testing priorities. Ensure alignment between paid campaigns and website or funnel updates. Monitor performance at a high level and flag issues or opportunities.

Tracking, Reporting and Analytics: Build and maintain dashboards across GA4, Shopify, and other platforms. Ensure accurate tracking across pixels, events, and UTMs. Monitor funnel performance from traffic to conversion. Deliver weekly and monthly performance reports with clear insights.

Systems and Process: Maintain trackers for campaigns, content, creatives, and experiments. Ensure documentation and workflows are clear and up to date. Improve operational efficiency and bring structure and consistency to execution.

What Success Looks Like

Improved conversion rates across the website and funnel. Strong lifecycle and retention performance. Consistent content and organic execution. Scalable influencer and partnership programs. Clear visibility into performance through reliable reporting. A structured and efficient marketing operation.

Additional Information

This role is for someone who can operate across marketing functions, execute consistently, and bring clarity and structure to how things are run.