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Patis Food Group Linkedin · Posted 10d ago

Senior Brand Manager / Marketing Manager

Istanbul

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Senior Brand Manager / Marketing Manager


About Us

Patis Food Group is a multi-brand FMCG company operating across premium chocolate & spreads, snacking, breakfast, healthy products, ice cream, frozen food and supplements.

Driven by our philosophy of Superior Ingredients, Innovative Creations, we develop brands that combine craftsmanship, innovation and consumer insight. As we continue to expand our portfolio and strengthen our market presence, we are looking for a Senior Brand Manager / Marketing Manager who will help shape the future of our brands and drive sustainable growth.


This role offers the opportunity to work across multiple product categories, lead brand-building initiatives, develop innovative product launches and execute integrated marketing strategies in a dynamic, entrepreneurial environment.


What Your Day Will Look Like

  • Develop and execute brand strategies that drive sustainable business growth.
  • Own annual brand plans, marketing calendars and campaign roadmaps.
  • Lead integrated marketing campaigns across digital, social media, retail, influencer marketing, PR and trade marketing.
  • Drive new product launches from concept to commercialization in collaboration with cross-functional teams.
  • Translate consumer insights and market trends into actionable brand and product strategies.
  • Work closely with Sales, R&D, Creative, Supply Chain and external agencies to ensure flawless execution.
  • Manage packaging development, product positioning and communication strategy.
  • Monitor brand performance, campaign effectiveness and competitive landscape to identify growth opportunities.
  • Manage marketing budgets and optimize investment effectiveness.
  • Ensure consistent brand identity across every consumer touchpoint.
  • Support innovation pipeline development and portfolio management.


What We Are Looking For In You

  • Minimum 6 years of experience in Brand Management, Marketing or Product Marketing, preferably within FMCG or consumer goods.
  • Strong experience in building and growing consumer brands.
  • Proven experience managing integrated marketing campaigns.
  • Experience leading product launches and innovation projects.
  • Strong commercial mindset with the ability to combine strategic thinking and hands-on execution.
  • Excellent project management and stakeholder management skills.
  • Strong analytical capabilities and data-driven decision making.
  • Ability to work effectively in a fast-paced, entrepreneurial environment.
  • Excellent communication and presentation skills in English.
  • Bachelor's degree in Business Administration, Marketing, Engineering or a related field.


What We Offer

  • Opportunity to shape and grow premium FMCG brands with strong innovation capabilities.
  • End-to-end ownership of impactful brand and product initiatives.
  • A collaborative, agile and entrepreneurial culture where ideas turn into action.
  • Close collaboration with senior leadership and cross-functional teams.
  • Career growth opportunities within a rapidly expanding FMCG organization.

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