Brand Manager

BRAND MANAGER

As the master license holder of the globally renowned Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, Aydınlı Group is one of the largest ready-to-wear fashion retailers in Türkiye and the surrounding region. With more than 5,000 employees and an extensive manufacturing and retail network spanning three continents, we continue to shape the future of the fashion industry.

Would you like to become part of our Brand & Communications team? At Aydınlı Group, we are committed to delivering exceptional customer experiences through innovation, sustainability, world-class business practices, and the strength of Turkish design and manufacturing.

Job Description

• Develop and execute long-term brand strategies aligned with business objectives.
• Define brand positioning, annual marketing plans, and communication roadmaps.
• Lead end-to-end brand management processes, from strategy development to campaign execution and performance evaluation.
• Plan and execute 360° integrated marketing campaigns across all consumer touchpoints, ensuring a seamless omnichannel brand experience.
• Develop integrated communication strategies across ATL, BTL, Digital, CRM, PR, Retail, and Social Media channels.
• Analyze consumer, shopper, and market insights to identify growth opportunities and translate findings into actionable marketing strategies.
• Monitor market trends, competitor activities, and category performance to drive business growth and strengthen brand positioning.
• Collaborate closely with Merchandising, Product, Digital, CRM, Retail, E-commerce, and Creative teams to deliver consistent and impactful brand experiences.
• Develop and manage annual content strategies and communication calendars aligned with brand objectives.
• Prepare inspiring creative briefs and manage relationships with creative, media, and digital agencies throughout campaign execution.
• Monitor brand health, campaign performance, consumer engagement, and business KPIs, recommending optimization opportunities where needed.
• Manage marketing budgets and ensure efficient allocation of resources to maximize return on investment (ROI).
• Present strategic recommendations, campaign results, and market insights to senior stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in Brand Management.
• Experience in the Fashion Retail, FMCG, Lifestyle, or Consumer Goods industries.
• Proven experience managing end-to-end brand management processes.
• Hands-on experience developing and executing 360° integrated marketing campaigns.
• Strong understanding of consumer behavior, market research methodologies, and brand strategy.
• Ability to translate consumer, shopper, and market insights into commercially successful marketing initiatives.
• Experience managing integrated marketing activities across ATL, BTL, Digital, CRM, PR, Retail, and Social Media.
• Strong analytical, strategic thinking, and commercial acumen.
• Excellent project management and stakeholder management skills.
• Experience working with cross-functional teams and managing multiple priorities in a fast-paced environment.
• Experience managing creative, media, and digital agencies.
• Excellent communication, presentation, and storytelling skills.
• Fluent in English.

Preferred Qualifications

• Experience in premium fashion, lifestyle, or consumer brands.
• Knowledge of category management, portfolio management, and go-to-market strategy.
• Experience in content strategy, omnichannel marketing, and consumer journey management.
• Experience monitoring brand performance, media effectiveness, and marketing ROI.
• Passion for consumer trends, innovation, and brand building.