Marketing Manager

Who We Are

Afili – Ikigai Brands is a brand management, distribution, and commercial growth company operating in the beauty, personal care, fragrance, and food supplement categories.

We develop our own brands while also representing and growing the business of leading international brands across multiple sales channels. Our portfolio includes brands such as Pierre Cardin Parfums, Aqua di Polo, Brut, Ajmal, Nesti Dante, Frime and other local and international brands.

With strong capabilities in brand building, sales, marketing, e-commerce, retail, and international distribution, we help brands achieve sustainable growth across Türkiye and international markets.

We are looking for a well-rounded Marketing Manager who can manage brands from strategy and innovation through to consumer communication and commercial execution.

Role Overview

The Marketing Manager will be responsible for developing and executing brand and product strategies across the portfolio. The role requires a strong understanding of consumers, categories and market dynamics, as well as the ability to turn insights into successful products, campaigns and sustainable business growth.

Key Responsibilities

• Develop and execute brand strategies, positioning and annual marketing plans
• Manage product marketing activities, including value proposition, product claims, packaging and go-to-market plans
• Lead innovation and new product development processes from concept to launch
• Manage portfolio performance and identify growth, renovation and rationalization opportunities
• Develop pricing strategies based on consumer value, competition, channel dynamics and profitability
• Develop integrated media strategies and manage media plans, budgets and agency relationships
• Monitor consumer behaviour, category trends, competitor activity and brand performance
• Translate data and consumer insights into clear marketing and commercial actions
• Work closely with sales, digital commerce, finance, supply chain and external partners
• Track marketing KPIs, campaign effectiveness, sales performance and return on investment
• Manage the annual marketing budget and ensure effective allocation across brands and channels

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics or a related field
• Minimum 8 years of marketing experience, in FMCG, beauty, personal care, & consumer healthcare
• Hands-on experience in brand management, product marketing and new product development
• Good understanding of digital marketing, media planning, pricing and portfolio management
• Strong analytical skills and the ability to turn data into actionable insights
• Experience working with creative, media, digital and research agencies
• Commercial awareness with a good understanding of sales, profitability and channel dynamics
• Strong project management, communication and stakeholder management skills
• Fluent written and spoken English
• Proactive, curious and comfortable working in a fast-moving, entrepreneurial environment