Product Marketing Manager

Apilex is an AI-native legal operating system that manages lawyers' entire legal workflows end to end, powered by AI systems purpose-built for each jurisdiction's legal framework. We bring legal research, drafting of pleadings and contracts, document analysis, and case preparation together in a single experience. We currently operate in France, Turkey, and Germany, and we aim to extend the growth we've achieved in our current markets to Brazil, Spain, and Italy.

We achieved this growth entirely bootstrapped, without raising any external investment, making us one of the fastest go-to-market success stories among Legal AI startups in the world. Since our founding, we've scaled our team to 120+ people, backed by a proprietary database of millions of court decisions and legal documents that turns days of legal research into seconds.

What sets us apart? We don't use off-the-shelf AI. We build domain-specific, closed-circuit AI models with multi-layered verification systems that eliminate hallucinations and deliver answers backed by real citations and legal reasoning. Every feature we ship changes how lawyers work.

We are looking for a strategic Product Marketing Manager to lead our marketing strategy and drive the growth of our AI-driven SaaS solutions.

Key Responsibilities

• Own positioning and messaging for the Apilex platform and each product line across markets
• Lead go-to-market for new features and market launches: launch plans, messaging hierarchy, enablement, and post-launch measurement
• Build deep buyer and user understanding, solo practitioners, law firms, in-house counsel, through interviews, win/loss analysis, and market research
• Create sales enablement assets: pitch decks, one-pagers, battlecards, demo narratives, and objection-handling guides
• Own competitive intelligence: track legal tech and AI competitors per market, and keep positioning sharp against them
• Develop pricing and packaging recommendations with leadership as we scale across markets
• Partner with growth and regional marketing teams so campaigns, landing pages, and localized content carry consistent, accurate messaging
• Turn customer proof into assets: case studies, testimonials, and ROI stories from lawyers who use Apilex daily

What We Are Looking For

• 5+ years in product marketing, ideally B2B SaaS; experience marketing to professional or regulated audiences is a strong plus
• Proven track record leading product or feature launches end to end
• Exceptional messaging and storytelling skills, able to make complex AI capabilities concrete and credible without hype
• Strong research instincts: comfortable running customer interviews, win/loss reviews, and competitive analysis
• Experience building sales enablement and working closely with sales teams
• Professional fluency in English; you'll work with teams across Türkiye and Europe
• High ownership and comfort with ambiguity in a fast-moving environment
• Background in legal tech, legal services, or a law degree — or experience marketing to lawyers is a plus
• Experience with AI products and communicating their capabilities and limits responsibly is a plus
• Familiarity with multi-market positioning and working with localization teams is a plus
• Additional languages (Turkish, French, German, Italian, Spanish, or Portuguese) is a plus

Why join us?

Whatever your role, your work here will be visible and meaningful. We're a team that has grown without outside investment and achieved one of the fastest go-to-market successes in the space and we're looking for ambitious people who want to build the future of legal technology on a global stage.

This is Apilex. AI for Legal. Join us.