Marketing Manager US Markets
Indexed description
In addition, InterScripts has substantial experience in providing Technology and Platform Enabled solutions to commercial, public sector, and government entities. We are an ISO 27001, 9001 CMMI 3 and SOC 2 certified organization, signifying our ability to lower the risks for our clients’ application modernization efforts, custom development, support, operations, and MSP projects.
Job Description
Job description
Location (Hyderabad)
Work From Office 5 Days
About The Job
Do you enjoy building strong business networks to drive market penetration in complex, regulated industries like healthcare?
Are you motivated by owning marketing initiatives end-to-endfrom market research and positioning to campaign execution, sales enablement, and stakeholder engagement?
InterScripts is seeking a Marketing Manager who will play a critical role in expanding our presence across U.S. commercial healthcare, Educations and adjacent federal healthcare markets by directly supporting pipeline growth, solution positioning, and brand credibility.
About InterScripts
InterScripts is a technology and services company specializing in healthcare data governance, analytics, interoperability, and digital transformation. We support US commercial healthcare and educational organizations with mission-critical initiatives that improve data quality, decision-making, and operational outcomes. Our teams combine healthcare domain expertise, delivery excellence, and modern data platforms to solve complex challenges healthcare ecosystems.
About The Role
The Marketing Manager will own the planning, execution, and optimization of marketing programs that directly support InterScripts growth strategy. This role is hands-on and outcome-driven, with clear accountability for demand generation, account-based marketing (ABM), content development, and sales enablement.
You will work closely with Sales, Solution Leads, Delivery Leadership, and external partners to ensure InterScripts offerings are clearly positioned, differentiated, and visible to target decision-makers.
This role requires strong execution discipline, comfort working with data and metrics, and the ability to operate effectively in a matrixed B2B environment.
Key Responsibilities
Marketing Strategy & Planning
- Develop and execute a focused marketing strategy aligned with InterScripts’ business goals, priority solutions, and target markets (with emphasis on U.S. commercial healthcare).
- Conduct market research and competitive analysis to refine messaging, positioning, and go-to-market plans.
- Translate business objectives into clear marketing programs with defined KPIs and measurable outcomes.
- Define and deliver lead generation and ABM targets in partnership with Sales.
- Design and execute integrated campaigns across digital marketing, email, content, events, and partnerships.
- Support named-account strategies by developing targeted messaging, assets, and outreach programs.
- Track campaign performance and pipeline contribution using dashboards and CRM data.
- Lead development of marketing content including:
- Thought leadership articles and blogs
- Case studies and client success stories
- White papers, solution briefs, and presentations
- Website and social media content
- Sales and proposal support materials
- Ensure all content aligns with InterScripts’ brand voice, value propositions, and compliance requirements.
- Collaborate with subject matter experts to translate technical solutions into clear, customer-focused messaging.
- Partner closely with Sales to develop sales enablement assets such as pitch decks, solution overviews, and battle cards.
- Support proposal marketing efforts by contributing to win themes, solution narratives, and visual storytelling.
- Align marketing programs with sales priorities, pipeline stages, and revenue goals.
- Plan and support InterScripts’ participation in industry conferences, trade shows, and customer events.
- Manage pre-event promotion, onsite branding, and post-event follow-up campaigns.
- Build and manage relationships with industry associations, partners, and media to expand reach and credibility.
- Manage marketing budgets, agencies, and vendors to ensure cost-effective execution.
- Monitor KPIs including lead volume, conversion rates, pipeline influence, and content performance.
- Produce regular performance reports and insights to inform leadership and improve future campaigns.
- 5–8 years of marketing experience in B2B environments such as healthcare, healthcare IT, technology services, or consulting.
- Proven experience in marketing strategy development and campaign execution.
- Strong background in demand generation, ABM, and content-driven marketing.
- Experience supporting new solution launches or entering new markets.
- Comfortable working with marketing analytics, KPIs, dashboards, and CRM tools.
- Ability to manage multiple internal stakeholders and external partners simultaneously.
- Excellent written and verbal communication skills in English.
- Experience marketing to healthcare organizations is required; exposure to federal healthcare or regulated environments is a strong plus.
Benefits
We offer a competitive benefits package designed to support employee well-being and career longevity, including:
- Comprehensive health insurance for employees and eligible dependents
- Modern family benefits (maternity, paternity, adoption support)
- Paid time off including casual, sick, privilege, and public holidays
- Long-service recognition programs
Industry Type: Advertising & Marketing
Department: Sales & Business Development
Employment Type: Full Time, Permanent
Role Category: BD / Pre Sales
Education
UG: Any Graduate
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