Retail Brand Manager

This is a high-impact leadership role designed for a professional who thrives at the intersection of strategic rigor and operational agility. It is built for a candidate who understands that in management consulting, a strategy is only as valuable as the measurable business growth it generates. As a Consulting Manager at Bridgegap, you will function as a Consultant-Operator. You will collaborate directly with founders to architect and execute sophisticated marketing frameworks that solve complex business challenges, ensuring every initiative is rooted in commercial reality and ROI-driven outcomes. Your ultimate objective is the "Transfer" of excellence. While you will maintain end-to-end ownership of initiatives, success is defined by your ability to build durable marketing systems and dashboards that allow our clients to sustain market-leading performance independently.

Who You Are

● Outcome-Oriented: You think in terms of commercial P&L impact, not just vanity marketing metrics.

● Strategic Architect & Hands-on Builder: You can move seamlessly between 30,000-foot strategy and the granular details of execution.

● High-Ownership Mindset: You thrive in high-stakes, high-ownership environments where you are directly accountable for results.

● Commercially Savvy: You possess a sharp consulting mindset with a deep understanding of business drivers and market dynamics.

● Multifaceted Leader: You are expert at managing senior client expectations, internal project teams, and multiple competing priorities simultaneously.

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Key Responsibilities: Functional Areas Strategy & Growth Consulting

● Orchestrate End-to-End Strategies: Design comprehensive marketing strategies meticulously aligned with client-specific business objectives.

● GTM & Market Penetration: Develop robust go-to-market (GTM) plans and customer acquisition frameworks to drive market share.

● Market Intelligence: Conduct rigorous competitive benchmarking and category trend analysis to identify untapped growth levers.

● Revenue Expansion: Identify and unlock new revenue streams and expansion channels through primary and secondary research.

● Business Development: Contribute to the firm’s growth by crafting compelling proposals and leading strategic client discussions.

● Execution & Operational Excellence

● Campaign Orchestration: Lead integrated marketing campaigns across digital and offline channels, ensuring brand consistency and impact.

● KPI & Performance Management: Drive execution through internal teams and external partners, ensuring delivery is strictly within budget and defined performance benchmarks.

● Data-Driven Optimization: Build and manage marketing dashboards; utilize hypothesis testing and structured problem-solving to refine strategies in real-time.

● Experiential Marketing: Oversee on-ground activations and innovative customer engagement initiatives.

● Commercial Oversight: Maintain project-level performance with a consulting rigor, ensuring all deliverables meet Bridgegap’s standards of excellence.

Stakeholder Management & Leadership

● Strategic Advisory: Act as a trusted advisor to founders, presenting data-backed growth plans and performance insights.

● Cross-Functional Alignment: Drive buy-in across diverse stakeholder groups, including sales, product, and external agencies.

● Account Expansion: Foster long-term client relationships to identify opportunities for continued engagement and account growth.

● Capability Building: Mentor analysts and consultants, leading brainstorming sessions to elevate the team's collective problem-solving skills.

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Skills & Competencies Core Consulting Capabilities

● Strategic thinking and advanced business acumen.

● Structured problem-solving (MECE mindset) and analytical rigor.

● High-level project and program management expertise.

● Senior stakeholder and client relationship management. Marketing Expertise

● Brand strategy, positioning, and narrative building.

● Deep understanding of digital marketing practices.

● Integrated campaign planning and GTM execution.

● Consumer insight generation through research. Analytical & Data Skills

● Data-driven decision-making and hypothesis testing.

● KPI architecture and performance tracking.

● Ability to convert raw data sets into actionable strategic narratives. Communication & Influence ● Exceptional storytelling and boardroom-ready presentation skills.

● Ability to influence senior leadership and drive organizational alignment.

Experience & Qualifications

● Education: MBA/PGDM in Marketing from a premier institute.

● Professional Experience: 10–15 years of progressive experience within Retail, FMCG, Real Estate, or similar consumer-facing sectors.

● Preferred Background: Proven experience within management consulting firms or high-growth, venture-backed organizations.

● Track Record: Demonstrated ability to lead end-to-end marketing initiatives that deliver measurable, scalable business outcomes. Behavioral Traits

● Uncompromising Ownership: Deep accountability for the success of every project engagement.

● Solution-First Mindset: Strong ability to navigate obstacles proactively and with agility.

● Proactive Driver: A self-driven approach to project delivery and internal capability building.

● Radical Collaboration: A team-oriented style that prioritizes collective impact and organizational goals.

● Growth Obsession: Committed to continuous learning and open to rigorous feedback.

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Why Join Bridgegap

● High-Impact Engagements: Lead transformation projects that fundamentally reshape how businesses operate and grow.

● Founder-Level Collaboration: Work directly alongside ambitious founders and senior leadership teams.

System Building: Opportunity to build and "transfer" scalable systems, not just deliver static presentations.

● Diverse Exposure: Accelerated professional development through exposure to varied industries and complex business models.

● Meritocratic Excellence: Join a firm that deeply values ownership, intellectual rigor, and tangible impact.

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Closing Note If you are looking to build a career where marketing goes beyond execution and becomes a core driver of business growth and transformation, Bridgegap offers the platform to make that impact.

Emai: [email protected]