BTL Marketing Manager (Finance)

Responsibilities:

• Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination
• Conduct market analysis to identify suitable locations in alignment with business objectives
• Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation
• Collaborate with internal teams to ensure readiness before the go-live date
• Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency
• Secure all necessary regulatory, compliance, and legal approvals for the projects
• Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas
• Gather feedback from employees and clients to refine operations and customer experience
• Address bottlenecks in operational efficiency during the post-activation phase
• Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers
• Ensure events are aligned with the company’s strategic goals and deliver measurable results

Skills:

• Bachelor's degree in Business Administration, Operations, Marketing, or related field (MBA preferred)
• Proven experience in activation or operations management, preferably in the financial services or retail sector
• Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors
• Strong analytical skills to evaluate location performance and market potential
• Familiarity with financial products and advisory services is a plus