Performance Marketing Specialist

About the Role

We are looking for a data-driven Performance Marketing Specialist to own and scale our paid marketing ecosystem. The ideal candidate will be responsible for planning, executing, optimizing, and analyzing digital campaigns while driving high-quality leads and maximizing ROI.

If you’re analytical, performance-focused, and passionate about digital marketing, we’d love to hear from you.

Key ResponsibilitiesPaid Marketing

· Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.

· Plan and allocate budgets to maximize campaign performance and ROI.

· Continuously monitor and optimize campaigns for better results.

Performance & Analytics

· Track key metrics including CPL, CAC, ROAS, conversion rates, and lead quality.

· Prepare daily, weekly, and monthly performance reports.

· Forecast campaign performance and generate actionable insights.

Lead Quality & CRM

· Audit lead quality and improve conversion funnels.

· Collaborate with Pre-Sales and Sales teams to enhance lead-to-site visit and lead-to-sale conversions.

· Maintain CRM accuracy and campaign attribution.

Creative Strategy

· Develop compelling ad copies and campaign messaging.

· Work with design and content teams on creatives, videos, reels, and landing pages.

· Conduct A/B testing for ads and creatives.

Reporting & Automation

· Build Excel dashboards and marketing reports.

· Monitor budgets, campaign pacing, and reporting accuracy.

· Utilize AI tools to streamline reporting, content generation, and campaign optimization.

Market Research

· Stay updated on advertising platforms, industry trends, and competitor strategies.

· Continuously upgrade digital marketing skills through certifications and learning.

Key Performance Indicators (KPIs)

· Qualified Leads

· Cost Per Lead (CPL)

· Cost Per Qualified Lead

· Lead Quality

· Return on Ad Spend (ROAS)

· Campaign Conversion Rate

· Lead-to-Site Visit Ratio

· Lead-to-Sale Ratio

· Budget Utilization

· Reporting Accuracy

· Monthly Marketing Targets

Required Skills

· 3–4 years of hands-on Performance Marketing experience.

· Strong expertise in Google Ads and Meta Ads.

· Experience with LinkedIn Ads and YouTube campaigns.

· Strong knowledge of GA4 and Google Tag Manager.

· Advanced Microsoft Excel skills (Pivot Tables, Dashboards, Lookups).

· CRM management experience.

· Excellent analytical, communication, and presentation skills.

Preferred Skills

· Experience in Real Estate marketing.

· Marketing attribution and conversion tracking.

· Experience with AI tools such as ChatGPT, Claude, Gemini, and Perplexity.

· Knowledge of Make, Zapier, or n8n.

· Understanding of Meta Conversions API and server-side tracking.

What We’re Looking For

· Ownership mindset with accountability.

· Strong analytical and problem-solving skills.

· Creative thinker with excellent execution abilities.

· Target-driven and self-motivated.

· Team player with the ability to work independently.

· Passion for continuous learning and digital innovation.

Why Join Us?

· Work with premium real estate brands.

· End-to-end ownership of performance marketing.

· Exposure to AI-powered marketing and automation.

· Fast-paced growth environment.

· Performance-based career progression and incentives.

Location: Hyderabad (Work from Office)

Salary: ₹45,000–₹55,000 per month